It is also interactive with your visitors, allowing them to comment and leave feedback. It works extremely well with search engine optimisation, and can easily feed new material into social networks as soon as it is published.
It enables you to explain your business to the outside world, educate your readers about its products and services, and publicise and advertise news, activities and PR, keeping your customers in the loop about your new products, services, projects or whatever.
A blog enables your customers view more of your business than your website allows. It shows them the ‘other things we do’, in bite-sized, easily digestible portions. It is not static like an ordinary website, as it can easily be regularly updated with new material.
A blog can also be used as an archive of valuable information about your company, easily accessible via search engines for search purposes. The powerful blogging software allows search engines to pick up your posts, allowing a larger audience to find out about your business.
RSS feeds allow your information to be read outside your blog in social networking sites, business profiles and Google reader pages to update regular followers and attract passing readers.
Also, your existing (and future) customers can be automatically emailed your newly published messages, enabling them to be regularly informed of your company’s activities.
Oh, and it’s totally self-editable, alleviating any expensive web-designer costs for amendments and submitting new material. All you need is a username and password to access it, and off you go…