I’ve been aware of the EU Cookie Laws for some time, notwithstanding because I have been doing a diploma in digital marketing and this subject has been brought up occasionally.
Unfortunately it was not discussed in detail, so I felt it was my duty to find out more and pass this knowledge onto my readers.
The problem is the cookies, or to be more accurate, the applications on my website that use my visitors’ information. The EU Cookies Law is all about preserving customers’ right to impart their details, e.g. maintaining their privacy rights.
This is Enchilada Digital‘s definition of a cookie:
A Cookie is a text file that browser places on your computer’s hard drive on behalf of the website being served. The Cookie usually contains information, such as a user or session ID, that allows the website to remember who you are across multiple page views or browsing sessions. Most websites have 10 or more cookies. See this website for more information on cookies.
The biggest problem business will have is that a huge proportion of website visitors will not know or understand about cookies. Even if they realise it refers to the innards of a website, because it is technical the alarm bells will immediately start to ring. This mass misunderstanding will reduce the amount of visits, and even if my readers are compliant with access procedures, the statistics that are allowed into the analytic programmes will be severely disrupted.
Now I could take away my Google Analytics application and not track my visitors, but then I wouldn’t have vital information on what my readers liked or didn’t like, and how to improve my website to make it better for them in the future. I also could remove the share buttons, but then I wouldn’t know how many kind people liked what I have written and have showed their appreciation by sharing my information with their friends and followers, severely limiting the amount of new audiences I could reach, which allows me to spread my messages further afield.