How narrow should your niche be?

Talking about bloggingTo set yourself apart from your competition (the marketing term is differentiation) you have to find your niche, or focused area you excel in above anybody else.

This is particularly prone for bloggers. Since there are so many blogs out there, all with their authors furiously posting away writing all sorts of stuff, how are you going to position yourself above all the general noise that is raging on in the internet?

This is the million dollar question, and once you’ve managed to crack it you’re well on your way.

Here’s another bite-sized audio tip I’ve gleaned from my Radio MarlowFM interview with Jean Wolfe. Here I talk about Fairy Blog Mother being a British blog.

Being A British Blog

Listening back to anything can be a cringing moment. Should I be totally focusing on the British market? Certainly there is a dearth of blogging acknowledgement and comprehension on this side of the pond, whereas in the US practically everybody is doing it!

But the podcast does state that as a British blogger I do explain things in a British way. Interestingly I explained blogging to an American using my British terminology and she absolutely loved it! She said it suddenly become much clearer! Mmmm, interesting…..

I think the crux here is that I have taken the trouble to interpret blogging in ordinary, everyday language. There should be no need to wallow and drown in a world of technological jargon, so part of what the Fairy Blog Mother delivers is understandable words that explain how blogging works.

And this is important when explaining the world of blogs and how they fit into the web experience. Technology is difficult to understand at the best of times, but simplified down using words that my listener can appreciate, relate to and ultimately ‘get’, then I’m more than half way there.

So as usual I’ve gone off at a tangent as my fingers get the better of me! My niche is explaining blogging in ordinary, everyday language to a British audience (but not necessarily stopping there, as anybody is welcome to join in!).

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Alice Elliott is an online marketer who has been passionate about blogging since 2006. She created the Fairy Blog Mother brand to train, explain and create awareness of blogs using ordinary, everyday language in easy to understand workshops and courses. She also designs WordPress websites which are fully functional for all your digital marketing requirements.
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