How to stop your blog from failing
A blog should be a medium for communicating with your readers. They are somewhere to provide interesting information that will educate your audience, produce compelling content that will explain your business in a different light, provide an insight into another side of a topic, and allow you to express your knowledge and expertise within your niche.
Self-hosted blogs allow monetizing, such as affiliate links, badge advertising and other ways of making money, but if your blog is geared totally towards selling, that’s where it will fall down. You could use WordPress to adapt your blog into a website (or blogsite), with pages that contain selling points for services or products, but it should not resemble a blog that’s sole aim is to sell.
Blogs should be subjective and informative, and unless you’re really famous or a particular personality, talking totally about yourself is a turn-off. OK, occasionally turn the conversation around to include an anecdote that might explain a point better, provide a story that would be of benefit for your readers, or relay a funny incident to provide some light entertainment, but if the posts are constantly about you, it’s not a good idea.
A blog with nothing in it is ‘like a cheese sandwich’. What this means is without regularly posting on your blog, it quickly becomes stale and a neglected blog will soon appear ‘dead’. Blogs thrive on new content, just like the search engine spiders who are programmed to visit blogs far more frequently than websites, and your regular visitors will soon tire of looking for new posts which never come. What would a new visitor think if they arrived on your blog to find the last post was over three months ago?
If you are blogging to raise your profile, and increase the exposure of your business, don’t give up too quickly. Just as with networking and other forms of marketing, it can take time to build relationships with your readership, the blogosphere, the search engine spiders, and other social media users. Longevity helps blogs become established, as does the quality of the content and the prowess of their authors.
Writing good posts takes practice, and as you gain in experience, you’ll learn from others in the same niche (if you follow their blogs, which I thoroughly recommend) and pick up good tips. To master your technique may even take years (I would certainly give it at least six months), and if you consistently contribute during that time, just think what a mind of information your blog will become by then!
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