Of course this all depends on what is meant by ‘technical’. Many of my followers may agree that I am, and the majority of web developers will say I’m definitely not, but this doesn’t, or shouldn’t, undermine me as a WordPress expert.
Once upon a time I was bemused by blogging and how it worked, and I decided to understand it, patiently and steadily, fathoming out the jargon into non-technical language, and taking the same path of the ordinary, everyday person who want to be able to blog. And therefore my ‘WordPress expertise’ has arisen by putting myself into the shoes of the people I want to help, which would not be possible if I was unable to understand how my clients think or what they want to achieve through WordPress.
My simple mantra is if I can’t do it, neither can my clients. If creating a blog becomes too technical, then there’s obviously something wrong and it hasn’t been properly thought through, worked on or developed properly. WordPress prides itself on being easy to use, it has been steadily and carefully improved over the years to gain such an accolade, so if any blogging application fails to perform adequately I’m afraid it will be abandoned in favour of WordPress.
Because I want to use WordPress on the same level as my clients, I therefore develop my WordPress blogsites using the ‘front door’ or admin access that they would use. I very rarely enter via FTP (or the ‘back door’) unless I really need to. I have invested in a CMS theme that can be activated from the front end, and upload and perform everything I need to do from the Dashboard.
Therefore when my clients finally get to take over the keys and move into their new blogsite, everything is there ready and visible to them. Nothing is hidden or customised, and I offer training in every aspect of how to run and keep the blogsite healthy.
Many web developers will be sniggering into their sleeves thinking ‘she hasn’t kept the mystery aside so she can’t make any continuous money out of her clients’. But because I have made everything as transparent as possible, and allowed each blogsite to be fully functional, I can offer my tuition services for the immediate and continuous future, and when the client exceeds their blogsite’s capabilities and wants to extend, hopefully I will be the first point of call.
And again I will explore with the client everything they want to achieve with that extension, making sure that the best facilities and practices are put in place, enabling them to fulfill their marketing strategies or expansion purposes. I will advise on any changes that will improve the navigation, user experience and conversion funnel, whichever may be applicable.
You see, I may not be an expert in web coding, but there is a heck of a lot of other knowledge I can provide, gained from my digital marketing diplomas, that would create a first class blogsite, all available and usable from WordPress’s extensive application library and other facilities on offer. And I think my design capabilities are quite good too!
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- Secrets Of A Killer Blog Post: References [Infographic] - Tuesday 25 March 2014