10 Tips to Improve Your Content Writing

typewriter keys used for content writing

A guest post by Alicia Honeycutt.

Some months ago, while my team and I were working on our first start-up, we realised one thing: writing is one of the biggest challenges in today’s virtual world. By completely rewriting our content and blog we increased our ranking, gained new customers through social media sharing and increased the number of newsletter subscriptions.

Unprofessional and poorly written content can ruin your business. But it is important to understand becoming a master in content writing requires many efforts and experience, succeeding in it is truly rewarding.

Luckily for you, we are ready to share our 10 tips to improve your content writing.

1. Understand your target

First and the most important step is choosing and understanding your target. It is impossible to write an article that appeals to everybody. Select your ideal reader and adjust your style, information and even references accordingly.

After you’ve worked out what your style is, stick with it to the end. Don’t jump from ghetto American to Shakespearean English.

2. Structure your text

Everybody remembers the golden rule of introduction, body and conclusion. First you should catch your reader’s attention by introducing what you are going to do. Then you solve the problem promised in the introduction. Finally you show the outcomes and sum everything up.

3. Research, Research, Research

 Never (I am going to repeat this in bold) never lie to your reader. One of the main factors that affects content is the ability to do sufficient research. Use peer-reviewed scientific journals, legal texts and official information – in other words, look for proven facts and base your content on them.

The depth of your research is significant towards making your content appealing and attractive to your reader. Every big idea you write about needs to be supported, including arguments, clarifications or some intriguing examples from real life.

4. Invest a lot of time in your Title

Using a provocative headline is a successful and widely used technique, however it is just a method of attracting attention and hardly ever promises long-term success. Headlines should be simultaneously engaging and informative. It’s worth drafting several heading examples and comparing them. And why not ask your friends for feedback and suggestions.

Bear in mind your headline should include top searched keywords. Use Google Adwords for that or simply imagine yourself at the place of a potential reader.

5. First sentence – best sentence

It is always vital how you begin to write your content. Your reader has the choice to continue reading or reject your article based totally on your first sentence. This needs to be exciting as well as express the mood of the article.

Always think twice about how you start. Your first sentence should be the best one. And remember you need to make a difference in the first 100 words or you may lose your reader.

6. Read

Reading poems, novels and philosophical texts not only reveals your hidden feelings, but also enormously expands the number of words in your vocabulary. This is what made me the writer I am today. What can be better than enjoying a book to improve your professional writing abilities?

My personal recommendation is “Three Men in a Boat” by Jerome K. Jerome.

7. Use visuals

The time of never-ending text written like a 19th-century paper is long gone. Visuals help your reader to understand most of the information at a glance. You can use images, videos, tweets, graphs, charts – just about anything. And making it interactive is also a good thing.

However, there is an important thing to consider: the balance of visual presentation and functionality. It’s important that visual and text information should help and complement each other.

8. Be motivated and motivate your audience

A professional content writer has to be able to show what is significant about your subject matter. Explain the reasons why you’ve chosen it, the difficulty of the area under discussion and the positive results you have gained at the end.

Use call to actions throughout your content to show readers how they can succeed.

9. Use Proofreading services

If you aren’t an expert in grammar, then get professional help.

Everybody needs help once in a while. If you are confused about something you don’t understand, but this needs to be included in the topic you are writing about, then use a writing service like Essaydot. This is a professional service that offers writing and editing assistance.

Hemingway Editor and ProWritingAid are wonderful applications that will help locate hard to read sentences and make various suggestions on how to improve them.

10. Be yourself

Your writing should come from the heart: it should be authentic, honest, and approachable. And the best way to do this is to be yourself. Write as if you are having a conversation with a good friend who you want to share your thoughts with.

Have I missed anything? Please share with us your opinion, experience and achievements.

About the author:

My name is Alicia Honeycutt. I am a content strategist by profession and a writer by calling. I adore travelling and stargazing, yoga and writing. You can find me on Facebook

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Alice Elliott writes the award winning Fairy Blog Mother blog for beginner and post-beginner bloggers to “explain things really simply” about blogging and WordPress. She provides simple, easy to understand, highly visual courses and tutorials using ordinary, everyday words. Visit her new Beginner Bloggers blog to find her latest learning resources.