Some subjects are deemed to be important enough to warrant further exposure. But how do you get before a larger audience so that more people hear (or read) about what you want to say?
There are plenty of ways how PR is constructed to get good news out, but don’t underestimate the power of blogging. This is a medium that has an autonomy over the search engines, especially if you post is regularly updated with excellent content and relevant, popular keywords.
Blogging enables self-expression, a space to explore all your various arguments, a change to put across your full point of view. Here you say what you like, regardless of whether it’s appropriate or not, and if it hits the right chord it can have a viral effect.
The individual that sits quietly in the corner will never be heard. But in a blog there is a much more increased chance that somebody will read your message, and if it’s good, controversial or important enough, it will be shared and eventually will find the correct person who could do something about it!
Latest posts by Alice Elliott (see all)
- 7 simple ways to optimise a blog post for the search engines - Friday 28 February 2014
- How to claim Google Authorship if you have a WordPress.com blog [infographic] - Wednesday 26 February 2014
- Are you a bee or a wasp when it comes to social interaction? - Tuesday 25 February 2014
- 16 points to consider when writing a blog post headline [infographic] - Wednesday 19 February 2014