4 tactics you can do to make Google notice you
A guest post by Beth Martel.
One of the most important things that you must do to improve the reach of your products and services throughout the web is to make Google notice you.
Getting your blog or website ranked highly in Google can help you attract the essential audience you need. The process used to make Google notice you is called search engine optimisation (SEO). Whether you are selling cheap tennis shoes or presenting your photographs to the world, these SEO tips can help towards improving your online traffic.
1. Focus on Keywords
You need to understand which keywords your audience is looking for as search queries. When your site gets a hit on Google, it is because the keywords in your content matches these search queries. This means your post needs to contain the most appropriate keywords relevant to its subject matter.
Even though you should focus on a main keyword, diversifying your keywords can be helpful. The SEO algorithms are programmed to notice variations that naturally occur in writing or speech.
Keyword density doesn’t mean frequency, as using the same keyword too often could harm your Google ranking. Keep your keyword ratio below 2%, and think of other ways you could adapt your keyword within your content.
You only need to include your keyword in your post’s headline, URL, first paragraph, behind at least one image, within the subheadings and in the last paragraph to make an impact in a short post.
2. Mind Your Loading Times
How you are ranked on Google is determined by the spiders (web crawlers) which are basically mathematical algorithms that use a checklist to rank your site based on how many points you get.
One of the most important checks is your site’s loading time. Having a slow loading time can severely lower your Google ranking.
One way to improve this is to compress your files , including reducing your images’ resolution. Also avoid heavy animations, as well as real-time social media like boxes and revolving galleries.
It isn’t necessary to include every gadget and gizmo on your site just because they are available. Using less will make Google notice you, especially if this helps improve your site’s loading times.
3. Create Backlinks
A backlink is essentially a link to your site that has been posted on social media or some other web entity separate from your site.
Organic backlinks are created when someone shares your content. This is why it’s important to add social sharing buttons within your blog posts. These make it easier for your readers to share your content with their friends, thus automatically creating a backlink.
The benefit of backlinks is this shows Google your site is a trusted source of information that everyone wants to use. The more popular your site appears to be, the higher rankings you will achieve in the search engines.
This is because the search engine algorithms are programmed to connect popularity with good content that should be indexed.
4. Appropriate Use of Images
How you use images on your site will have a huge impact on how to make Google notice you.
Images improve the aesthetic of your site because they can help explain or break up the content within your posts. Featured images can even attract a passing reader in conjunction with the headline and subject.
Adding your keywords into the alt tags behind your images further enhances SEO. Remember the search engines cannot ‘read’ images, so need the alt tags to match them to search queries.
Also adding keywords to the image’s ‘titles’ will further boost your ranking on Google, including what the image is called rather than just a series of numbers. And don’t forget the image captions, which are the third most likely element to be read on a post other than the headline and first paragraph.
So how are you going to make Google notice you?
Have you implemented any of these four ways I’ve mentioned in your posts? And if you have managed to make Google notice you, has it made a difference? Let me know in the comment box below.
About the author:
Beth Martel is a mother of two, a medical professional and a humanitarian. She blogs in HealthyRecharge.com.
Latest posts by Alice Elliott (see all)
- Google Analytics Demystified - 25 July 2017
- 6 important search engine ranking factors for SEO - 12 July 2017
- How businesses succeed with effective email marketing campaigns - 11 July 2017
- 5 simple reasons why you should use customer feedback or reviews - 28 June 2017