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There is a design agency I keep an eye on. I like them because they are distinctly visual (I suppose design agencies are supposed to be), but it is the myriad of colours and the way they use images that attracts my attention.
This is not confined to just their graphics on paper, but online too. Their style is distinctive, and may not suit everybody, but simplicity combined with complexity is tastefully intertwined, and they have found a way to put this concept onto their websites and blogs they also design for.
If you are into NLP, you will know that people understand and process things in different ways. Some respond visually, others to words and the rest to sounds. A blog can use all these to put its messages across. By using all of these media, there is a better chance of capturing the attention of more potential followers and customers.
A WordPress.org blogsite allows you to do virtually anything you like on your sidebars. You could go down the usual route and add in conventional widgets which are mainly text-based, or you could go out on a limb and create linked images. This is particularly apt if your main subject lends itself to a visual presence, and each image is specifically designed to look ‘clickable’ (three-dimensional, enticing and understandable), so your visitors could end up have far more fun exploring your site than an ordinary blog. After all, isn’t that what you want them to do?
Having images on your sidebars linking to various areas of your website should be in addition to the navigation bar, because there will always be people who prefer using that method to enter a site (reference NLP) and won’t understand the concept of clickable pictures. Don’t discriminate people who are wired differently from you, they all have to be accommodated if you are going to make your website succeed.
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