This is a tall order for a blog that is set in its ways. It has grown organically resulting in a lop-sided structure, requiring more sections to balance it out. This means the navigation will require a total overhaul, with internal menus for better visitor journeys that enhance user experience.
Each section needs prominent promotion, strategically positioned to attract attention. Web interaction studies have shown that a visitor’s eye travels over the screen in the shape of an F: straight across the top and down the left side, with perhaps a bit of a stray across the middle. Therefore it’s vital where the important web elements are placed to encourage a good response, suitably linked to landing pages carefully written in a persuasive style primed to cover all emotions and desires.
Websites require a method to maintain visitor interaction. Blogs are notoriously bad at doing this, as blog posts are naturally read and then abandoned. Even with added digital hooks such as the Yet Another Related Posts plugin which automatically creates a selection of relevant post links after the content, visitors will need coaxing and cajoling into venture further into the site.
It is important to understand your visitors. This blog may have a varied intake, so hopefully the posts will continue to appeal to all, but each section will focus on a particular segment, with unique messaging that resonates with their needs, aspirations and interests. Gathered feedback will enable me to improve the products and information I provide, making Fairy Blog Mother more efficient in helping bloggers succeed.
Instant recognition is required about what this website will provide, which will distinguish it from its competitors and encourage better visitor participation. This is enhanced by increased SEO and traffic driving activities, careful rewriting of content and provision of alternative media such as imagery, webinars, video, comment boxes and social sharing connections. Fairy Blog Mother’s related social media platforms will supplement her campaigns and projects, providing an alternative for information, interaction and entertainment.
Recognition is combined with a clear marketing focus. Fairy Blog Mother has created a series of blogging courses designed to help non-technical people learn how to blog. The difference is that these will be focusing on ordinary, everyday language, with any jargon fully explained. Past users have told me that they appreciate the highly visual format, combined with reassuring ‘afterwards’ screen-shots that show what happens after a button has been pressed or a link has been clicked on. The courses will be delivered in variable formats, adapted to suit all needs, and will be enhanced by a webinar and offline workshop programme.
Communication plays a large factor if I am to give my customers exactly what they require. My community of Fairy Blog Mother helpers are encouraged to comment, provide feedback, interact and participate within my new ventures. There will be incentives and special products created for the steadfast fans that follow me through thick and thin.
And last but not least are the blog posts. After all, this is a blog as well as an educational resource. This is the main way I communicate to you, whether you know me or not, so it is important to keep churning out the free material I’m willing to share. And I hope you will share, comment and collaborate back in return.