Lots of new bloggers ask me to check out their blogs. One thing I notice that is increasingly common is that they have either forgotten to fill in their About page, or have done so inadequately.
WordPress automatically give you an About page when you create your blog. Recently I’ve noticed the text they put in to show you want you can do has been extended, as the previous message was very bland and uninviting. Now you’re shown what exciting things you could say about yourself, with the use of quote text for your testimonials or fans’ comments. This is a vast improvement, but it’s never the same as putting in your own details about yourself.
I confess it took me a long time to get round to adding in content to my About pages when I first started blogging. I was quite happy creating additional pages with all sorts of interesting stuff in them, but not my poor, neglected About page. I suppose it’s because I’m a bit ashamed about blagging on about myself, I would much rather do stuff to help others.
Even so, you need to understand that your readers are very interested in you (if they like your blog and visit it regularly or subscribe to it) and they would like to know a bit more about the person who is writing all these posts. I felt a bit better about it once I had some professional portraits done by a photographer friend of mine (he owed me a favour), so that was one hurdle overcome.
And a very necessary one, I consider it important include a picture of yourself, not an image of something else! (Oh, dear, I suppose I do hide behind the Fairy Blog Mother logo when I write these posts, but you can see a proper picture of me on my About page.) I have seen examples of wine glasses and fluffy animals, let alone company logos, so think carefully about how you want to be ‘seen’ by your audience. What is the reason for feeling the need to be so anonymous?
The next task is to sort out which elements about you are relevant to your readers. OK, you can go on about your life, family, hobbies, fads, pets, aspirations, past experiences or whatever, but if these aren’t interesting to your readers, or aren’t connected to your blog’s niche or subject, then they may seem a little strange or even over-indulgent.
Even so, it’s important to bear in mind that a blog is a part of social networking, so remember to connect socially with your audience by not writing in a stuffy, uninteresting way that would put people off. Relate to your readers so they feel they are able to get to know more about you, and do so in a friendly, forthcoming and inviting manner that is interesting, entertaining and engaging.
And add in that you would like to get to know them too, as a blog’s readership is vital for its success, so encouraging any comments would be very beneficial! Your blog should become the hub of your social networking activities, and this means relating to those who read your blog as much as them to you!