Notice I put in ‘should be’ – because I can’t dictate what you created your blog for. But I can advise you on your blogging style, and how it will relate to your readers.
There are plenty of blogs and their posts out in the blogosphere yabbering away about how to make money. And that is one of the reasons why people create blogs – to make a fast buck. Some do succeed, but you’ll find there are plenty of different ways to do this, and some find it easier than others.
I could include affiliate and sponsored advertising, but then I feel this blog would become too commercial and my readers would be turned off. If you want to make money fast, then by all means go down this route, but it does depend on the kind of readership you may want to attract, on the subject matter you’re blogging about, and how much you post every day. The idea is to create traffic to supply the advertising, and sometimes the quality of the posts do suffer as a result.
But when you come across a blog like that, isn’t it really unwelcoming, distracting, annoying and disturbing? I hate the fact you have to glean the posted material somewhere amongst all that hype and irrelevant material – and let’s face it, much of the advertising doesn’t relate to the post’s subject.
So without these interfering interruptions, you need to be more canny about why you are blogging and how you go about it. Without the advertising you won’t make your immediate fortune, so you’ll have to rely on good content, a scintillating and entertaining style, relevant and required subject matter with excellent, pertinent headlines to compensate.
And another thing, don’t try and sell in your content if you’ve decided not to include advertising. Having established that your blog won’t be commercially cluttered, don’t spoil your posts with hard-sell tactics, as that is not the true nature of blogging.
Blogs are a medium for expression, education, entertaining and example. They are an integral part of social networking, and you don’t sell on this kind of media as it isn’t tolerated. Your blog is a place to explain your ideas to your audience for free, as a gesture of goodwill and an altruistic attitude towards helping other people succeed or have a better life. It is somewhere to expose your expertise, show off your knowledge and spread the word, a resource that highlights the all important answers and provides the solutions for nothing – except for a following, subscriptions, sharing on social media and recommendations to others to come and read your posts.
And of course you reciprocate by thanking them, commenting on their blogs and acknowledging them on social networking and bookmarking sites – once they’ve scratched your back it’s definitely time to scratch theirs!