For what I can gather, a business blog is still a relatively new phenomenon in the UK. I don’t know whether it’s because of scepticism, lack of understanding, fear of technology, inability to see the potential, or just unable to take up the trend, but the mention of blogging still receives an adverse response from the uninitiated.
It is a bit of a Catch22 situation: until a business takes up blogging they won’t start to see the benefits, but if their target audience isn’t necessarily reading blogs or understand what they are, all these efforts could be going to waste.
Nevertheless the message I want to get across is not to give up! It is imperative to educate the rest of the business world that blogging does work, is vitally important for creating business, will give you increased traffic to your website and other resources, makes it much easier to interact and communicate with followers and potential customers, and actively contributes to search engine indexes to spread the word about what these businesses can provide.
We can overcome this apathy to blogging by persisting in blogging – by actually performing this activity we can show its benefits, publicise the results, broadcast our successes, relate our case studies, and hopefully educate others to do the same.
It is the mindset of consistent posting that should be ingrained in the business world. So many blogs start up only to be abandoned, neglected and forgotten. For a blog to work its owners should want to blog, actively encouraged by mentors and follow bloggers – and this also means the readers need to comment and interact with the writers.
It is imperative that there is a visible response, an obvious indication that others are reading and responding, as this then sparks enthusiasm for the blog’s authors to produce more posts, thus leading to more interaction, and so the blog develops.
So for blogging to thrive in the UK, it needs everyone involved to pull his or her finger out. We need more blogs revived, more scintillating posts, more readers responding, more feeds to social networks, more sharing of posts – in fact far more action and interaction if your British blog is going to compete with the rest of the world!