The commitment to consistently contribute to your blog can sometimes be a daunting prospect, and I bet there have been several times when you have sat looking at a blank screen wondering what you could write about.
This phenomenon is not new, and I have noticed that several quite eminent bloggers have appeared to have this problem. How can I tell? Well, I have been following their blogs for quite a number of years, and having the memory of an elephant, I began to recognise certain posts that I had seen before!
You may think that this is poor practice to regurgitate old posts dressed up as new. I suppose it is, especially for time-poor and extremely busy entrepreneurs who insist in writing their own blogs, and can’t possibly farm out the process to a ghost-blogger – perish the thought!
But then I stopped and thought about it. What was written two or more years ago may have changed, and new information can be added to up-date the post. Only yesterday I wrote a post that simulated the second chapter of the story I had first started a year ago – sort of like a ‘follow up’.
And what about the new audience the blog had amassed over the years, not all of those readers will bother trawling through the archives to read old stuff, so ‘recycling’ your posts to entertain, educate and amaze all those voracious new recruits can only be a good thing. After all, if you only have a finite amount of stuff you can talk about, it just needs presenting differently each time!