After having a good think about this, I came to the conclusion that probably it’s because not many SME owners are aware of how beneficial blogging is for their business. Even if they have heard about blogs (as they are finally starting to be recognised as a business resource), they can’t see how a blog would work within their business, understand its relationship with social media, or even for digital marketing campaigns.
And then there is the rise of content marketing over SEO, for which a blog is a perfect medium for original writing and conversational communications with the potential customer base. Using a simple CMS (content management system) to explain, express and exchange ideas with the public so that they get a chance to understand a business better, is a vital part of customer relationship management.
A blog should be used as a hub of any social media campaign or activity. It is where the beef of your message is contained. The activity on social media is limited in its content, so this should be used to direct interested parties back to the blog with attractive headlines and relevant links. Structure messages on social media based on the call to action back to the blog, where much more information can be delivered to them for better comprehension, suitable persuasive content and further links back to the website where the business transaction can take place.
Blogs are actually very easy to set up. They don’t require any technical knowledge, and many are designed to be similar to other word processing platforms using familiar icons, etc. In fact if you can cope with updating your Facebook profile or page on a regular basis, this is no different to creating and maintaining a blog, as the system and reasons are the same. And if you are thinking why bother creating a blog as well as using Facebook, then consider the different audiences that use these platforms, and spreading a marketing message around the web will increase the exposure of it further.
For those who are not used to it on a daily basis, technology can be quite daunting until it is properly learned. And even then that process is not easy, as many people who technical proficients are unable to explain what they do without peppering their language with jargon and other confusing vocabulary. In fact, training and explaining about blogs in a way that anybody can understand does require some specialist knowledge, namely having been on the receiving end and experienced the difficulties each student is going through. Blogging jargon is mostly of American origin, so translating it into English and then relating it to everyday circumstances or the interests of the learner certainly helps in understanding and retaining that newly-founded knowledge.
Fairy Blog Mother aims to become one of the best WordPress trainers and tutor providers available for businesses and individuals. By being able to explain and teach blogging in a proficient and easily understandable way, blogging use will be increased and maximised to its full potential. There is so much a blog can do for a business, as long as it is totally and appropriately understood, appreciated and implemented.