Tag Archives: conversational medium

What is the difference between blogging and micro-blogging?

Fairy Blog Mother

Blogging and micro-blogging are both forms of social networking. Of course you’ve already sussed that micro-blogging is a shorter version of blogging, and it is, as a more concise, focused version.

Blogging allows you to express yourself in a chatty, conversationalist manner in as many words as you like. How long your posts are is open to contention and depends on what purpose you write your blog for, but I think they should not be over long. Blogs are newsy and should be aimed at your readers who don’t have a lot of time, and are looking for a quick fix to get their information or be entertained with knowledge that is in the ‘now’. (Anything that is over 750 words could be termed as an article, especially if it is extreme in its technical language and the audience it is aimed at, and really should be allocated to online article directories.) Posts can also be controversial, argumentative, opinionated, poignant, show-stopping or thought-provoking. There is room for expression as well as pictures and other media such as videos and audio. They are also archived for researchers and for reference in the future, and posts are shared with your audience through subscription services and RSS to feed them into other social networking profiles or streams.

Micro-blogging is also known as Twitter. (It could also be considered as updating your social status fields in your social networking profiles, or chatting with your friends on msn or other communication methods.) The nature of this activity is that it is short, quick-fire, concise and limited to a small number of characters (Twitter is 140, on other social media it is more). Because you are constrained in what you can say, it is mostly in letter characters, and if you want to expand your thoughts you need to direct your readers through a (usually shortened) link to a blog post or Facebook fanpage or LinkedIn Group or whatever source you like. This is the same for other media such as pictures, video, audio, etc. But the main reason is to share information with an immediate audience as a real-time updating service, revelling in the concept of ‘now’ or otherwise it has gone, catching your audience as it passes through and hoping your contribution is suitable enough for them to share it with their followers.

5 top tips for a successful post

Fairy Blog Mother

The Fairy Blog Mother is always open to questions about blogging, so when one client showed me a draft post she had compiled to go into her new blog (which I have been designing for her) to ask for my approval, I realised I could share them with you too. Here they are listed below:

1. Short and snappy: I know people do write long blog posts (I know, I’m guilty - there are plenty of examples in this blog) but a good rule is to keep your post to within 250 words (or if you can’t visualise that, about three good sized paragraphs will do) to maintain the reader’s attention. Since a blog is really a conversational medium, it’s not really suitable for long articles with deep intricate discussions, so these are better off posted in article directories.

2. Capture their attention: A good headline is vital on many fronts. It is usually the first point of call for your posts, so should be designed to draw the punters in, say exactly what’s on the tin, and can be enhanced by being stuffed full of keywords for Search Engine Optimisation purposes, especially as it also doubles as a link when used within a RSS feed.

3. Be up front: Explain exactly what the subject of your post is in the first paragraph, ideally within the first sentence. Research has shown that people usually only read the first 25% or spend an average of 96 seconds on a blog post before they decide whether it’s of interest or whether it’s worth reading – therefore don’t leave the most important or most interesting part until last, in case your readers never get there!

4. A quick read: Most people scan a blog post to get the gist and make a decision to read further.  Sub-dividing your post into bullet points or subheadings to help towards maintaining short attention spans, facilitating skim reading habits, enabling subject recognition or just break up over-long text. Numbered posts like this one at good, as they aren’t difficult to write, and can very easily provide your reader the information they crave.

5. Command a response: Blogs thrive on reader interaction which in turn provides links, another vital element. Each comment’s link is a gateway for internet spiders, as well as new material (or spider food) for the search engines. Comments can be stimulated by controversial, confrontational or poignantly educational posts (like this one?), or you could pose a question or statement to invite a comment, just like the one below:

Can any of you think of more pointers to add to my list?