Fairy Blog Mother
Whether you find using WordPress easy or difficult, it does depend what you’re using it for and what kind you have.
I have mentioned before that WordPress have made blogging as easy as possible, and certainly the CMS (content management system) has been programmed for effortless use. The areas that you regularly use, for example, to write a post or create a new page, are designed for efficiency and straightforwardness, especially once you’ve start using it regularly, and if you are familiar with Word, you can easily adapt to WordPress.
WordPress.com is particularly focused on providing a free-hosted blog with the minimum of fuss. All you need to do is sign up, confirm your username, choose your template and start blogging. Everything is pre-programmed so you don’t need to worry about anything technical, and you can create a really good blog within a surprisingly short time-period.
WordPress.org is where the fun really starts. Here you have been given full access to the world of blogging, and you can add or subtract as much as you like from your blog. Not only is HTML accepted and works properly, which is necessary for advertising, installing sign-up forms or pasting up other promotional gadgetry, you have the opportunity to adapt your themes to suit your ideas, corporate image or preferences.
If you have the know-how, here you can pop into your CSS to change the colours of your design and links, create new banners and place images into your sidebars to promote your business, books or whatever, choose from thousands of plugins to improve the performance of your blog – in fact the more you learn about blogging, the more you can add stuff to your blog to make it do something amazing!
And if you find all of this too difficult, hire someone that knows this technical stuff, because once they’ve finished your blog will be fantastic! And as the process of writing posts and creating pages is the same as WordPress.com, it is as easy as falling off a log to post regularly, keep your readers happy, interact with them daily, encourage comments and feedback and persuade more subscribers to join your RSS feed so they can keep up-to-date with everything that you do!
Ever considered an internal blog?
Click my logo to ask me a question!
Here’s a thought for you: what about an internal blog within your organisation?
In the marketing course I finished this summer, one of my colleagues said her boss wrote daily in his personal blog purely to communicate with his staff. In it he discussed what had happened recently, his reactions to it, his ideas for the future, things he wanted done that day/week/month, any news his employees should know, celebrated successes and analysed mistakes, and published advice and top tips that was relevant.
He used his blog as not only a method of communication, but also as an archive. Employees could refer back to past posts (using the category or archive systems) to check on decisions, requests or commands made. Instructions were written down that could not be lost, and could be referred to later.
The blog was made private to selected readers or contributors, so the search engines could not access it. It was a perfect medium for communication and the staff could also use it to comment and leave feedback. OK, it may seem to be a little impersonal, but don’t forget the blog could be accessed by any computer in the world, as long as the correct usernames and passwords were used, so ideal for employees on the move.
WordPress have so many features that can be adapted to suit your business in a myriad of ways. What else would you use your blog for?