It is, in fact, a new Google algorithm. You know, those mathematical bits of prowess that make the spiders bring back our content to be indexed on Google’s pages. And it’s only new in the fact that it’s an immediate and instantaneous upgrade to an existing algorithm that badly needed to adapt to how people search today.
What does Hummingbird do?
Hummingbird works on ‘conversational search’. People have been developing their search methods into using quite complex questions, especially though the SIRI apps on smart phones and tablets. We have been treating our technology like another human, asking complete questions that in the past Search hasn’t been able to cope with adequately.
Now Hummingbird is able to handle these long questions better, by taking the whole sentence or question and focusing on the meaning of the words in context to each other, rather than merely recognising certain words and responding accordingly. This allows Google to starting to act as a ‘comparison engine’, providing more suitable search results to our conversational requests that match our needs more appropriately.
Will Hummingbird affect bloggers?
Lots of people have been worrying whether this will affect SEO and content marketing, but this shouldn’t really be an issue for ordinary bloggers. Unless you write copy for mobile marketing sites, blogs will still continue to thrive if they correspond with Panda and Penguin‘s requirements. In fact Hummingbird has been in place for over a month, quietly working behind the scenes, and there haven’t been any outraged blog posts complaining it has ruined anything.
What is important is if you want to focus on the kind of questions your target market will be asking, and incorporate those into your content marketing, be aware of your titles, headlines and meta-descriptions of your posts or sales pages so that they can be picked up easily by the spiders. Hummingbird will assist your SEO in bringing these questions more readily to your customers, and provide a suitable search result that hopefully will include your content.