Tag Archives: Google

Magic Moments: All about reblogging

Blog tuitionReady for 2013 Google has changed its algorithms to disadvantage people who blithely copy their material around the net. This means it is more difficult to expose your posts to a larger audience merely by reproducing them word for word.

Ironically WordPress recognises that people will want to share their articles on other people’s sites, as this is a great way of getting more readers and ultimately more comments and followers. And it has done this through the reblog tab in WordPress.com.

Here is a post I wrote in another blog and I have ringed the ‘reblog’ tab in the black bar at the top which is visible once you have logged in:

Showing location of reblog tab in WordPress.com

This post is written by me, so I can reblog it on any other WordPress.com blog I am associated with.

Clicking on the reblog tab brings up a menu:

Reblog tab menu in WordPress.com

This allows you to choose the destination blog from the drop down menu and add a comment in the status update field if applicable.

Then once completed, click on the ‘Reblog Post’ button:

Reblog successful in WordPress.com

And click on the link to go view your post reblogged on your other blog!

Post reblogged from one WordPress.com blog to another

I can only presume that Google will accept this method of sharing blog posts, because when you click on the ‘Read more…’ link you are directed back to the original post. This is not a method of recreating existing material, merely how to place it on a guest blog to find more readers or expose your writing to a different audience.

Don’t leave your WP greet box plugin undone

Fairy Blog Mother: blogging help

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I often get frustrated when I find an excellent blog I want to subscribe to, only to find the RSS button or link leads to the bookmarking option. I hate bookmarking blogs, as it requires me to make an effort to click on my bookmarking tab, which I am obviously not going to do on a regular basis.

refers to WP.org

The default bookmarking feed is YourBlogURL/feed/rss, so I suggest this needs to be changed to a proper RSS feed via Google Feedburner (if you want to learn how to create a Feedburner RSS URL, then read the beginning of this e-course ‘Setting up a RSS feed’) which give the subscriber a choice of how they want to receive new posts – through a reader page or cookie on their Google Homepage. There I can glance over each day to see if any new posts have been published, keeping me in touch with what my fellow bloggers have been up to!

What is even more frustrating is when I come across WP Greet Boxes that are still in default mode, eg only leading to the bookmarking option. I, of course, have fully optimised my WP Greet Box (see the bottom of this post), so this post is to show you how to do the same.

Here is an unoptimised WP Greet Box:

And if you click on the link, you get the bookmarking option:

Location in 'Settings'

 

So after you’ve installed and activated your WP Greet Box plugin, you need to go into the settings of your WP Greet Box plugin to optimise it. Find its link in ‘Settings’ on the left hand sidebar:

 

Click on the link to go to the WP Greet Box page:

Here you have a complete list of all the different social media platforms your WP Greet Box will work in (there is a much more extensive list than shown here). You will need your RSS URL and other feed and social networking URLs at your disposal, as each entry can be optimised according to its nature.

Let’s concentrate on the default option at the top:

You can see I have optimised it, compared to the example at the beginning of this post. To do this, click on ‘Edit’ at the top right:

The simplest thing you can do is to change the Greeting Icon Link to your Feedburner RSS URL, so the subscriber will have more options to subscribe to your blog.

And if you’re feeling more adventurous, why not change the Greeting message to something more personal, including your Feedburner RSS URL within it. It requires only simple HTML, and can make all the difference to the subscriber.

Once you’ve finished, don’t forget to click the ‘Save’ button, and then start optimising the next entry. It can take a bit of time, but let me assure you it is worth it!

WordPress and Blogger – which one to choose?

Fairy Blog Mother: blogging help

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One of my new guinea pigs asked me this question soon after she signed up to my Blogging Guinea Pig Group, because she was already writing a blog using Blogger and I was concentrating my book on WordPress. So I decided to do some research to find out the differences.

Blogger.com and WordPress.com are both free hosting blogging platforms. Blogger is owned by Google, so the URLs are http://username.blogspot.com, whereas WordPress is independently owned and a WordPress.com blog’s URL would be http://username.wordpress.com.

The general consensus is that Blogger is easier to set up, so is best used for blogging as a hobby, whereas WordPress appears to be more complicated and can be adapted more for business use. (The reason for my book is to show that WordPress isn’t as hard to use as everyone makes out, and to create a WordPress.com blog is just as easy as Blogger.) However, this may be overshadowed by WordPress.org, the more sophisticated version, which is complicated to set up if you don’t have any web-developer experience, so it is best to hire someone to do that for you. But once you’ve learned the basics of blogging with WordPress.com, doing the same in the .org version is just as easy.

Each platform have their pluses and minuses, as you would expect. It all depends what you want from your blog. The availability of templates (Blogger) or themes (WordPress) vary considerably. Blogger may not have as large a selection of templates, but they do offer the ability to customise them for free, whereas this facility is only available as a paid upgrade in WordPress; however, they do provide over 100 themes to choose from, and some can change their banners, colours and other features.

Blogger can only import posts from other Blogger blogs, whereas WordPress accepts the importation of posts from a large selection of alternative blogging platforms. Blogger only allows the creation of 10 pages per blog, whereas WordPress has no page limitations. Blogger allows 1 GB for image storage, and will only accept images, whereas WordPress provides 3 GB of space and can upload many forms of documents, not just images.

WordPress allows a selection of users: Administrators, Editors, Authors and Contributors, for a shared blogging experience, whereas Blogger only has Administrators and non-Administrators. WordPress can moderate and edit comments to its posts, and provides Akismet for protection against spam, whereas Blogger can moderate but not edit comments, and appears to have little spam protection.

Blogger allows Adsense to advertise on its blogs so they can become monetized, whereas WordPress.com only allows Google-related advertising in certain circumstances. Blogger allows the process of changing to a customised URL for free, whereas this facility is only available as a paid upgrade in WordPress. Blogger allows blog privacy to unlimited Blogger users, whereas WordPress limits it to a maximum of 35 WordPress account holders; however it does provide facilities for password protected and private posts and pages, which could be used as a rudimentary membership site.

There, that is plenty of comparisons. Some of this is quite technical, and may be not of importance to a beginner or hobby blogger, but it does show why I am biased towards WordPress. There is also the added benefit that your .com blog can very easily be transformed into the .org version, with all the extra functions it contains and the supremacy it has on search engines, which is something to consider if you want to develop your blogging experience further in the world of business.

If there is anything I’ve missed out, misunderstood or got wrong, please feel free to correct me by commenting below. It can only benefit all of us!

Update (19/7/11): I’ve just noticed that Blogger have announced a spam filter and improved comment moderation facilities, details available from http://www.google.com/support/blogger/bin/answer.py?&answer=187141.

Blog review 3: dark, left and cloudy

Fairy Blog Mother

One of the comments on another blog I write for requested a review of the blog pictured below, so here it is.

refers to .com blog

My first impression: it’s a bit dark. This is my personal opinion, as I have never liked dark backgrounds; I think they make reading text difficult (books have white backgrounds, so why not websites and blogs?). Also the white headlines are difficult to read against the grey background, which makes them not prominent or noticeable enough.

http://ogirlsays.wordpress.com

There is a trend towards having lots of black in web material, as many people prefer it. WordPress have increased the amount of templates available for their free blogs recently, many of which are excellent, while others accommodate different tastes.

This particular template has a left sidebar. Psychologists have discussed recently how a website’s or blog’s visitor perceives the content on their first visit, and a left sidebar has proven to be beneficial to presenting important material immediately, as we naturally read left to right (in the Western world).

Therefore it is necessary to place the most important elements of your sidebar at the top, such as the sign up form or link to subscribe to the blog (and not have it languishing forgotten at the bottom where it never gets noticed). This is a sure-fire way of increasing your readership, as subscribers will be notified whenever you next publish a new post. This facility can be improved via Feedburner from Google, to provide a RSS URL (to feed your blog into social networking sites).

I’ve just noticed the blog’s title, which is ‘Thinking of…’. This is pretty meaningless, especially as the page’s title is extremely important for SEO reasons. I suggest this should be changed to a phrase that succinctly describes the blog’s content, preferably using keywords, and this can be done in the Settings section found in the Dashboard’s left sidebar.

The elements at the top of this sidebar are a ‘Snoopy’ icon which does nothing, and a very large calendar. I suggest these are removed, as they are not necessary, to be replaced by the subscription button. The next item should be a widget which shows the most recent posts, encouraging the reader to venture further into your blog. The tag cloud is good, but the category cloud doesn’t work in this template, it should be changed to a simple category list. The Twitter feed app is also good, but is placed too far down. There is no widget that shows recent comments (unless you are not encouraging them) or a blogroll of recommended blogs and websites (all help towards out-going links and therefore SEO).

The content includes many links, which is very good, for the same reasons just stated above. Big bright pictures help maintain the interest factor and help emphasise what you are saying. You could increase your chances of a higher search engine take-up by including relevant and up-to-date keywords, as these will correspond with what people are talking about, and the popularity will pay off.

And don’t forget to post consistently – which is more important than frequently – and keep the content quality high. An interesting, well maintained blog will soon get the readership it deserves.

Why is 2009 is the year of the question?

I’m going to put forward a concept that has revolutionalised the internet world during 2009.

Start thinking in questions!

Why? There’s a question. Google constantly researches into how it can provide a better service for its customers (in fact, how it can make more money), and it has found out that people are now thinking of the internet in questions.

When people search on Google, they don’t type in single words into the search fields any more, they type in questions. This is because there are so many websites now on the net (several billion), single keywords are not enough to find out what you want. Questions which contain lots of keywords achieve a better result, because it increases the chance of getting what you are looking for.

Therefore you need to adjust your way of thinking on your websites into questions. Change your headlines on your webpages into questions, it may just tally with a search request; this can become a very simple SEO (search engine optimisation) method.

Questions actually focus more succinctly with the needs and wants of the customer. They also strike a chord with the reader, especially if the response is ‘Yes!’. Adapt the headlines of your blog posts and articles too, it makes the subject more conversational and is more likely to be noticed and read. And this is important for RSS (the subscription feed service) reasons, because it will encourage a higher readership and therefore more exposure, especially within social networking sites.

Ask questions, strike a chord, create an affinity, understand your customer, start to succeed!