Of course you want to encourage your readers to share your posts on social media. This is the way your blog’s content is exposed to a larger audience, spreading your expertise and message further afield than was possible before.
That is the beauty of social networking. It is also an indication that shows which format works best for promoting your blog, especially if you place counters against your share buttons.
Prolific bloggers like to share impressive statistics about the number of visitors they get to their blogs, and generally they have to work very hard to achieve these results. I confess that if I do get a higher than average record of click throughs to a social network, I’m hopping around the room with joy. This is because I don’t put in place carefully constructed marketing processes to get a higher sharing rate, which I really ought to do if this blog is to succeed.
However, this blog is not short of call to actions asking my readers to share. Usually I’m quite happy with a small number of responses (as long as I’m not stuck with a big fat zero), and it does depend upon which kind of reader has the opportunity to read what I have written.
But, when some kind, influential person does retweet my post, the effects can be amazing! Suddenly I’m looking at numbers this blog does not normally see; jaw-dropping statistics that totally surprise me. And it is also interesting which position these call to actions need to trigger the best response: ie the floating bar on the left that stays in the same place when the reader pans down.
Recently I had to change this plugin, as suddenly the original floated too much to the right, placing itself over the text. In fact I noticed this more with another blogger, and drawing his attention to it, persuaded him to find an alternative. Ever since the new version was installed, the counters have recorded phenomenal figures – in spite of it not being visible on the main blog page.
I can only deduce that my other plugin that retweets old posts managed to catch the attention of beneficial blog readers who were suitably appreciative enough to share my posts, providing a higher readership than had been encountered before. I am thoroughly pleased that the effort I took in activating these plugins: ‘sharebar’ and ‘tweet old post‘, has finally paid off, and suggest that those who have WordPress.org blogs should install them as well.