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Which words you use can make all the difference when it comes to being understood.
Language is a funny thing, particularly English. It is very complex, having been derived from many other languages as it has evolved over the years. And it is still evolving now, with external influences bombarding it from everywhere, new trends and exposure from technological explosions from different countries.
Because English is so varied, whether the British or American versions, there are many different kinds of spellings, as I have mentioned before. But there is also a huge selection of words that have the same meaning, or explain a concept in a slightly better way.
Trouble is, it’s not worth peppering your posts with fancy vocabulary if the majority of your readers aren’t going to be able to understand it. You may think you are impressive, and certainly you may appear to be, but if the crux of your message is lost because the meaning is not met, then it may be a waste of time.
And there again, if you use language this is too infantile, or the formulation of your phrases is babyish, it will not give a good impression. Sentence syntax is a great art, and copywriters have been struggling with this for years. There is never a correct way to write, and everyone has their own style. Some pieces of writing will appeal more to certain audiences than to others, so it is important to consider who will be reading your posts while you are writing them.
So the moral of this post is, which words will your readers want to read? What language do they understand? What is the correct level to aim for? How clear is your message so it can be truly and quickly understood? Will you get the results you are looking for? And how will you know?
And don’t forget, if you have having trouble with writing your posts or keeping up the frequency of your blog, you only need to click on my logo to ask for my advice or book me as your copywriter!