Everybody has different body clocks, so they choose their own time to write their posts. Some people get their inspiration first thing in the morning, others late at night once they’ve been suitably stimulated by various happenings during the day. Of course you can write your post whenever suits you, only to save it in draft for later editing or, if you’re sure it is ready, schedule it to go out at a more appropriate time.
So when is it a good time to publish? I find this varies quite considerably, according to which particular media I have ‘fed’ my blog post to, so it can be read by the audience that populates it.
It all depends when my readership is more likely to be participating on social media. With Twitter the pace is so fast your post could easily be superseded by other news as soon as it hits the Twitter-stream – unless your followers have set up their own streams which includes you in it. That’s how I keep abreast of the worthwhile Twitters so I can interact with them and follow their blog posts whenever they are published.
You need to work out when is the most favourable time your fellow social networking friends are going to be around to read your posts. Do you catch the early birds, the mid-morning browsers, the lunchtime feeders, the afternoon skivers, or the evening perusers. Ideally you need to schedule your post’s feed so it either catches the most popular time, or multiple entries to get a better chance of being read at another part of the day.
Feeds to other social networking sites such as Facebook and LinkedIn will allow your post to be visible for longer before it is usurped by its successor, and subscription posts that are sent to email inboxes or search engine reader pages will languish there quite happily until they are read.
And a post’s journey is not finished with the subscriber – the practice of sharing posts, through Twitter, social bookmarking sites and natural referral techniques will prolong the life of a post so it can reach another form of readership.
So the answer is to find that ‘optimum’ time that will spark off the chain reaction to send your post on its merry way, as it transverses across the world wide web in pursuit of both new and tried and trusted audiences.