When you first start up as an entrepreneur, it is usually as a home based business before you can expand appropriately. This means your budget is limited and you probably have bigger outgoings than what is coming in. And you probably will have been bombarded with marketing messages which include getting yourself a website.
Certainly having a presence on the internet is a vital part of setting up your home based business. But a website isn’t the be-all-and-end-all. In fact, there are plenty of alternatives to websites that could in the beginning help you establish yourself online before making any such large financial investments.
The other day I spoke to a businessman who confessed he hadn’t got a website because he had been holding fire to find out what was the best process. I thoroughly commended him for this, because I have met plenty of home based businesses who have charged down the route of getting a website before investigating into it properly.
He had done his research and had learned about content management systems, and he had also found out that a website would need plenty of updating and new content if it was to register appropriately with the search engines. But what he hadn’t realised is that these requirements are all found within a blog.
Of course, as the Fairy Blog Mother, I soon put him to rights. I told him a lot of websites that are successful are probably blogs in disguise. Consider the BBC website for example, a blog surrounded by lots of different sub-blogs, constantly updated each minute by thousands of contributors to keep it current and up to date. This couldn’t have been achieved quite so easily through a conventional website structure.
As I said in my previous posts, a blog can easily be adapted into a website (or blogsite, if the blog feature is retained). For a completely newbie home based business, starting your web presence should be on the simplest, yet most effective, method or system. After all, as you need to start from somewhere, so why not cut your blogging teeth on WordPress?
The Fairy Blog Mother recommends WordPress because it is, in my mind, the most effective, simplest and easily transferable blogging platform. Once the basics have been learned, the same processes can be carried forward as your business expands. By creating a blog as your first website, you will be immediately found by the search engines, your posts will have better credibility than webpages, and you will be able to share your content more effectively elsewhere, such as social networking sites.
Using a content management system allows any changes to be incorporated with ease throughout the whole site, without worrying about broken links and making sure every relevant page is covered. Archival pages are automatically created, it’s very easy to make new pages, and even how your blog looks is simple to achieve and maintain.
I just wish that any new home based business that are starting out in the big, bad, business world had the chance to find out about blogs first, rather than being captured and groomed by website providers, they would have saved themselves a lot of hassle and money. Even if their blog is superseded later by a fancy website, by then they would be in a better position to make the necessary decisions and financial implications to ensure their future success.
On Thursday 8 November 2012 I’m giving another teleseminar about why blogs are better than websites. Check out the link to find out more.
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