Training people to have a successful blog is what the Fairy Blog Mother is all about. I have been homing in on this niche lately, because that is what you need to do to set yourself apart from the competition, especially when networking in closed profession groups.
Setting up a successful blog includes focusing on a niche. You aren’t restricting yourself to a narrow perimeter, rather you’re allowing the subject you’ve chosen to be fully explored to the greatest extend, so that you can become a thought leader and expert in it.
Training and explaining…
I’ve chosen training because this is where I feel most comfortable when using WordPress. Sure I can create a website for someone using WordPress (it’s not difficult, and I created this one by myself), but there is all that responsibility to sort out the problems that may arise later, especially if they are technical. But if somebody much cleverer at code and other techie stuff creates a fantastic WordPress website for a company, but are reluctant to explain how to use it to the new owners, that is where I can step in.
When I started using WordPress I did rely on finding tutorials to help me. But I was usually disappointed or frustrated at the poor teaching quality which left me more confused than when I started. Only recently when searching for an answer I came across a video with no sound and the mouse whizzing about the screen at breakneck speed supposedly showing me how to solve my problem.
And while networking I speak to people who say they are reluctant to learn how to use their new websites because the training manuals are too confusing or they don’t understand the tutorials. This is particular true for the older learners who aren’t au fait with the latest technology and probably need a bit more time and patience for them to understand everything.
So that is why I am giving workshops on how to create a successful blog, and have been working very hard on creating online courses on how to create a blog from scratch, which will be available very soon. For me it’s important that people get to understand how their new WordPress websites work, learn all the functions that are necessary, find out how to make their lives easier, and get the chance to explore their website’s capacity to its fullest extent.
And all this is done through my ’cause and effect’ method, which shows you what needs to be done, and then what happens after you have achieved that step, purely as reassurance that you have done it correctly. I never assume you know chunks of what has gone before, because if you do know it, it can be gratifying to be able to ‘whizz’ past that part and even refresh your memory in the context of the remainder of the tutorial it’s set in.
My successful blog workshop
My latest workshop on how to create a successful blog will be examining blog niches, forming the ideal reader, exploring the reader’s experience, developing a writing style, finding out how to build a blogging community, examining the blog’s functions and design attributes that contribute towards success, sharing a blog post writing exercise encompassing the correct way to use SEO, and revealing which plugins can enhance your blog’s performance and therefore success factor.
As you can see, it’s packed full to the gills, is fully interactive and should be a fun-filled experience. And my best prize would be if any of my delegates came back to me to show me they’ve created a successful blog because of what I have taught them! Then I would be really proud…
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- How to get more readers reading your blog posts [Infographic] - Tuesday 20 January 2015