Why simplicity, clarity and transparency?
So this is where the Fairy Blog Mother comes in. Over the years I have specialised in understanding blogging jargon, translating it from the American into ordinary, everyday English, using words that normal people say, and incorporating it into my training programmes.
WordPress is, in fact, very simple to use. Certainly it is if you compare it with other blogging platforms like Joomla. It uses a content management system (CMS) that is designed to be easy to edit and create new material yourself. If you can use Word, you will understand WordPress, as there are many features that are the same.
Instructions should be made as clear as possible. No transaction should be left out or merely assumed. What may be obvious to you might not be so for another, so not only do I show what to do next in my training, I also reveal what happens as a result, to provide reassurance that everything has been done correctly.
When I create a website in WordPress, I enter it via the admin access, or front door. This is important, as this is how the owner or main user will see it. Very rarely will anybody need to use code or FTP, if they understand what that is, so I make a point of creating it without that so that everything is totally visible. This means no custom pages or any similar untoward systems, which the owner will not understand, make them confused or anxious.
Websites need to be simple, clear and uncomplicated. The navigation should be obvious, easy to follow and uncluttered. Each page should contain one message so to not confuse both the visitors and the search engines. The content should not stretch much ‘below the fold’, so that the most important stuff is visible at the top of the page. The sidebars should contain relevant call to actions to get the readers to ‘do’ something positive and useful to you and your business. And any additional material should be placed in a blog, which will explain the business in detail that cannot be accommodated within the website.
For information based first websites I suggest using WordPress.com as a method of cutting your blogging teeth. Once you’ve mastered the concept of blogs and how they work, and your business has successfully expanded, then you can move onto the next level (WordPress.org) which is where the fun really starts – especially if you learn how to understand it properly from me. Learning the foundations correctly from the beginning will save you time and angst when you want to start getting technical, use sophisticated digital marketing strategies and fully extend your business expectations. There is so much more you can do with a blog…