How to attract readers to get your blog noticed
So I’ve been focusing on how to attract readers for my next big venture.
It’s time to walk the talk
So I’m collaborating with two other business coaching and marketing experts, Ute Wieczorek-King and Jean Wolfe, in creating a series of blog coaching courses found in our ‘Attract Readers; Gain Impact’ website.
We know it needs to be aimed at a specific target audience, so we’ve deliberately simplified how we’ve written it. We know it needs to be packed with exciting, relevant information that will make our delegates’ lives and blogs better, and collectively we have plenty of that!
We sent out a survey to find out what our contacts’ most common blogging problem was, and the questions that sprung out at us most of all were: “How do I get my blog noticed?” and “How can I get more people reading my blog?” and also “How do I promote my blog?”.
At first we thought it was about visibility, but no – it’s really about readers. A blog needs to attract readers in order to survive.
If a blog wants to become more visible, more attractive, more relevant, more readable, it needs to attract readers. It needs a focus, a raison d’être, a purpose that its readers can relate to. It needs to be exciting, entertaining, educational, informative, communicative towards its readers. It needs to form a relationship with its readers to give them what they want.
Attract Readers; Gain Impact
This is the title of our main blog coaching course as well as our website. We thought this encapsulated what it provides very well. We’re focusing on your ideal reader (of course), how to make your blog socially visible and more easily reachable, and then how you know you’ve succeeded. We’ll add a relevant and useable resource page to explain any techie bits, and easily actionable points at the end of each lesson.
We also provide a complimentary blog coaching course for just one week prior to the main blogging course to enable bloggers to get a flavour of what we are offering. This valuable and relevant taster course will give us necessary feedback which will be incorporated into the main course.
Last time we held it we had over 120 people participating. Now that may not seem very many to a large business, but “every little helps”, as a particular supermarket regularly says. The complimentary blog coaching course acts, of course, as a marketing funnel to our full course, in which we will be offering a lot more knowledge and advice.
Do you want to attract readers to your blog?
If you want to find out more, visit http://www.attractreaders.com.
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