How to beat that post duplication problem
I’ve been very busy this morning creating my first infographic.
You see, inforgraphics are very much in vogue with the idea that 2014 is all about what you do with that lovely content you’ve been writing in 2013.
That’s right, one of the projects you could do in 2014 is to reproduce your content and deliver it in another way. Or, to create more work, you could take one piece of content and replicate it into many different formats that won’t let you get caught out by the search engine algorithms – well, not yet anyway!
Using an infographic is brilliant because it presents your message in a highly visual format, which is much easier to read, more enjoyable to look at and the information it contains is much more likely to be absorbed and appreciated.
And of course I’ve provided you with some code you could paste into your own posts if you want to share this infographic with your readers.
You see, so far replication of images, videos and podcasts don’t seem to be penalised for duplication by the search engines. Remember there was all this hoo-haa at the beginning of 2013 with the introduction of Panda and Penguin, in particular the latter coming down heavily on posts that were repeated around the web. This means all those posts you had freely submitted to article sites were no longer giving you the benefit they previously did. In fact, it suddenly became detrimental to have a complete duplication of your content elsewhere.
So to overcome this, any posts you wanted to be exposed to a larger audience had to be rewritten (which was actually a good thing, because I maintain it’s important to write a post specifically for the type of reader it will be presented in front of, and not just to submit a generic version) before being distributed accordingly. More work for the copywriters, of course!
But now graphic designers can get a look in by designing infographics for bloggers, along with other visual content, such as photographs, videos and presentations (usually submitted into Slideshare). And don’t forget podcasts – audio is another great way of duplicating content to share it around another potential audience. Why should the art of story-telling be confined only to the written word?
I’ve always been an advocate for imagery, being a highly visual person, and now here’s my opportunity to adapt specific posts into this medium to get my message across in a different and imaginative way.