How to find the best audience for your art blog
A guest post by Lucy Wyndham.
This has never been a better time for using the internet to promote your art. Therefore it is vital you should find the best audience for your art blog.
With over 250 million active monthly users on sites like Pinterest, thriving online communities are thirsty for more incredible artistic content. It may look like some bigger sites and profiles get a huge amount of followers overnight. However, you are probably unaware of how much effort has gone into focusing on the best audience.
This may seem intimidating and like a huge risk at first. But blogging is a great way to create an online presence and build your reputation and audience. Here how you can pull in and engage with your future followers.
Use SEO to attract your best audience
Let’s say you’re looking to promote your newly established tattoo parlour. Luckily, circumstances are better than what legend Thom Devita had to endure. He had to serve customers in secret at odd hours of the day.
Your blog is a perfect platform for promotion. It can attract in a better audience than any physical format of advertising. Focus in drawing in your desired demographic through careful keyword choice.
Search Engine Optimisation (SEO) is how your site will appear on major search engines. When people search for your type of content, you want to make sure your site matches the most relevant results.
If your tattoo parlour is serving a local community, include the name of your town or district in your posts. This increases the likelihood of people finding your site. Make sure your keywords are concise and appear in prominent sections of your blog’s title, body and URL.
Establish an enticing voice
The benefit of blogging is having the freedom to communicate with your followers in your own voice. Developing your writing skills will certainly attract the best audience to your blog.
Once you’ve got over that awkward phase of writing your first posts, you’ll be able to develop a style of writing that is unique to how you think. And how you frame your art.
Build a style guide or word bank to establish a stronger direction for your writing. Develop a distinct voice to allow the best audience to form a bond with your unique content.
Presenting your portfolio
Design your website to give the art world free range of your blog’s aesthetic presentation. After all, art is about creativity. But you will still want to take into account the presentation of your work and whether it’s easy for people to navigate your site.
Try to be simple with easy to navigate menus and promoting your best work on the homepage. Regardless if your art is digital or physical, only use the highest resolution to present your work.
It’s important to look the part to beat the competition. However, don’t worry if commissions don’t start arriving right away. Be confident in your craft and knowing that your site is stunning and user friendly.
Now use your best audience to your advantage
Multimedia content allows creatives to produce and promote their art using seamless imagery and narrative. Blogging offers a special opportunity to form an intimate connection with your readers. This is done through direct engagement with both your art and your personality.
In other words, once you’ve gained your best audience, you should be writing to encourage them to leave comments. This feedback will serve you well in making your art even more impressive, sellable and recognisable within your chosen niche.
About the author
Over the last 7 years, Lucy Wyndham has built for herself a modest career working from home and bringing up her two children. Prior to this she worked in business development for almost a decade and has seen the rise and fall of many businesses.