Blogging is the best home based business opportunity available for small businesses

Success in a small business through blogging

A guest post by Christa Maxwell. 

There’s one marketing strategy that small businesses often forget about. It doesn’t cost a fortune, and it doesn’t demand too much effort for maintenance. Moreover, it is the best home based business opportunity for small commercial enterprises. What is it?


To say the least, anyone can instantaneously start his or her own blog at this very second. Blogging sites are not only a platform for self-expression and a tank for discussion about certain topics, but it is an affordable avenue for online marketing as well.

However, despite the option to freely create and keep one, small businesses still fail to do so. Why is that?

To make things perceptible for every hesitant business owner out there who’s been thinking long enough about putting up a blog for his or her business, the following benefits below should eliminate all your doubts.

How important is blogging for a thriving and successful business?


A consistent online presence will make your business stand out from the rest. There’s no better way to do this than maintaining a blog that’s relevant to your services.

Having a blog means having to produce original content regularly. By doing so, you open gates for traffic on your website.

Also, you let Google notice the activities on your page and rank it as relevant. The more relevant it is, the more its visibility becomes optimised for search engines. Aside from quality, the quantity of these blog entries matters as well.


As they say, in marketing, you don’t really have to sell products. You just need to tell story – and a good one at that. Part of being a great business owner is having the ability to communicate and express your thoughts and opinions – and sometimes your personal experiences as well.

Tell your target audience what the key message of your business is. Let them hear a human voice behind the products and services you provide. Show them passion and personality. Expose them the heart of the company. Blogging is the best home based business opportunity for you to become an effective storyteller.


Another free marketing platform available for everyone is social media. Social networking sites such as Facebook, Twitter, Instagram, Google+, LinkedIn and the likes have practically brought modern changes to the traditional ways of reaching audiences. It has made the world much smaller and made every potential customer or client hardly out of reach.

Social media is one of the best strategies to partner with blogging. Immediately after you publish an entry, you can automatically share it to your online community. Keep your audience on the loop of the latest trends and features you have to tell. Viral stories start with one click. 


In the long run, you establish your know-how and expertise about the business you are in through blogging. Your blog entries will keep you company as your business grows and evolves. Keeping them informative, interesting and consistent will eventually authorise you as a thought leader and influencer in your chosen field.

You’ll know you’re on that level when your business becomes the first name that comes to mind during discussions and recommendations regarding specific topics. Establishing you own blog does take time, but it’s certainly worth all the work.

Small businesses these days can’t live without keeping a blog. It is one of the lifelines you need to have in order for your company to prosper and reach its peak. As well as being the best home based business opportunity available to you. Start blogging today!

About the Author:

Christa MaxwellChrista Maxwell understands the essence of making excellent content that suits the needs of every business especially when it comes to home-based business opportunities. She can spice up your marketing campaign with the content and then incorporate High Achievers Lifestyle services.


Alice Dec 2023 paper background
Alice Elliott

Alice Elliott (aka the award winning Fairy Blog Mother) has been helping bloggers understand about blogging for two decades.

She has also been scrutinising the benefits of commenting on blogs and social media for both individuals and businesses for a decade.

She offers web design with empathetic encouragement and understanding.

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Let me know what you think of this post

  • I completely agree that small businesses need blogs on their sites to improve their web presence! There are way too many advantages to not blog on your business site. You can build an audience, help current and prospective customers, get leads, and improve sales, all with a good website/web presence.

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