internal links

How to boost your blog traffic using internal links

A guest post by Vincent Hill. 

Web traffic is what makes the blogging world go round. Without it your content would remain forgotten and unread.

You may think external linking is the way to gain traffic, but have you ever considered your blog as an important traffic source?

Internal linking is when you link a post or webpage to another within the same blog or website. The idea is to keep your readers on your site longer with the use of efficient internal links, giving them something extra and relevant to read rather than letting them slip away.

Here are several tips to help boost your blog traffic:

1. Start by connecting your blog posts

If you want to be successful in using internal links within your blog, the first task would be to audit it.

Review each post to discover how they could relevantly link to any others. The more connections you have, the more link juice or points you will eventually gain.

2. Do-follow your internal links

If you think using no-follow links helps you to avoid the search engines believing you’re selling influence or are involved in shady SEO practices, then you’re mistaken.

Certain situations may call for no-follow tags, but this doesn’t apply with internal links. You can use as many links as you consider are useful, but avoid linking twice to the same page. Otherwise this will confuse your readers and the search engines, resulting in a possible penalty.

3. Always attempt to create viral content

If you want to encourage your readers to stay longer on your website, try offering them more interesting and irresistible content.

Start writing blog content that your readers would like to read, and soon you’ll be receiving more visitors than ever before.

4. Link from higher authority pages

Internal links become more valuable when connected to pages of a higher authority, especially when this page is linked to one with a lower rank.

This is done by simply adding a link in one of your more popular posts to connect it to a post that has fewer visitors.

5. Link PDFs with blog posts

You can insert live links inside PDFs which you can offer to your readers. These should be connected to related and relevant blog posts.

This has a great advantage as search engines scan for links in content within PDFs, and convert them into HTML for HTML-only viewers.

6. Link posts with your ranking page

Each blog always has a page that is more attractive to visitors than others. You can use these cornerstone posts to strategically include keywords and phrases that link readers to other pages in your blog.

This helps to distribute traffic from the most concentrated areas to reach the furthest corners of your blog.

7. Generate new connections from comments

Read through your readers’ comments to look for any which contain information that has been mentioned in at least one of your previous posts.

Email them a link to this relevant post to draw attention to it. This small yet effective gesture could bring in more traffic to your site.

Now over to you

Internal linking is an art. If you do it too much, you may destroy your SEO strategy. Conversely, not doing enough might prevent enough traffic being driven to your website.

But the right balance will help readers move effectively from one post to another to find what they are looking for. And all this activity is confined within the perimeters of your blog.

Let us know if you have used internal links to help your blog successfully gain more readers and encourage more web traffic. We can all benefit from this if you leave a comment below.

About the author:

Vincent HillVincent Hill likes to write about categories such as blogging, content writing, blog design and much more. His writing is both descriptive and meaningful, in which he loves to share his ideas.

Alice Dec 2023 paper background
Alice Elliott

Alice Elliott (aka the award winning Fairy Blog Mother) has been helping bloggers understand about blogging for two decades.

She has also been scrutinising the benefits of commenting on blogs and social media for both individuals and businesses for a decade.

She offers web design with empathetic encouragement and understanding.

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Let me know what you think of this post

  • Hey Vincent,

    I loved reading your post, I personally never used internal links method to gain traffic, although I generally link related articles with each other & I never thought of tracking performance of my internal links.

    So, thanks for sharing important points Vincent.

    • Thank you for your comment, Jeannette. It’s also worth installing a related posts plugin that creates links at the bottom of the page to relevant posts in the same subject. This will encourage your readers to venture further into your blog to read the rest of your posts.

  • Hi,

    Thank you for this great internal linking process method. Does it make any problem If my Webpage contains two same links with different anchor text? I’m asking you this because, I use WordPress for blogging and there is a “Recent Post widget” in sidebar. Sometimes, If I link a “recent post” in my upcoming article then the “recent post” will get two links with different anchor text.

    What you suggest me on this issue?

    Thank You

    • Hi Madhushalini, thanks for your comment. I have the same scenario with a lot of my posts, since I also have both a Recent Posts widget on my sidebar and a Related Posts plugin showing at the bottom. If a particular post has more than one link, not only does it increase the chances of a reader clicking on one of them to read it, this means a spider will have more access to other content in order to index it. As long as the links are relevant to the post they are placed on or near, then I see no harm.

  • I also agree that adding value is one of the more important things you can do for SEO. This would probably be considered helping “human” visitors more than bots, and it is. But that is very important as well–especially for conversion purposes and keeping the visitor interested. Bots are always getting smarter programming too. There may come a time when they can tell the difference between content for the sake of ranking versus content that adds true value.

    Anchor text is also a very important aspect of SEO that is often misunderstood. I’m glad to see that you mention how it is not a good practice to link with too much keyword anchor text. A little of that goes a long way and can indeed get you penalized.

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