Blogger research tips for marketing purposes
Guest post by Brooke Fawkner.
Ever wonder how bloggers keep cranking out awesome content, or, what makes their blog so successful? You may think that your content is excellent, but your audience might have a different opinion.
Blogger research is extremely advantageous when it comes to finding your audience to improve your blog’s success. Whether blogging is your hobby or your side hustle to accommodate your regular job, blogger research can help you turn your side business into a lucrative stream of revenue.
So, what is blogger research, and how can you implement it into your blogging efforts for a successful blog? Read below to find out.
Is blogger research actually marketing research?
The best way to understand what your target audience wants and expects from you is to ask them.
Businesses use a variety of approaches in conducting market research. Such as conversation with their followers on social media, surveys, and leading focus and testing groups. Through blogger research, you can gain valuable information from your target audience. For a successful marketing campaign, a market research analyst will be tasked with:
- Analysing consumer data and creating digestible graphs, charts and communications to share data with team members.
- Researching their organisation’s market share, consumer sentiment and other marketplace data.
- Evaluating competitors to understand their marketing efforts, consumers and pricing practices.
- Consulting on marketing strategies and initiatives based on the data they’ve collected.
- Monitoring the performance of marketing programs to guide current and future strategies.
Market research has proven to be valuable data in many business operations and will be no different to achieve blogging success.
Transferring marketing research to bloggers
Your target audience is essential for your blog and its content. After all, they are the ones who will be reading your material and forming opinions of your blog. Ultimately, your target audience will be the deciding factor in whether or not your blog is successful or not. Market research can help you provide great content for your audience, but how?
Knowing your readers thoroughly
You can’t expect to write any content without a target audience in mind. Maybe you do have a specific target audience in mind, but blogger research could show it is wrong for your blog. Mistakes like these can cause your content, and blog, to fail.
You don’t have to be a market research analyst. Set up Facebook surveys asking what your audience members and social media followers expect specifically from your blog.
Ask social media what your next topic should be and what they would like to read about. This will help humanise your blog through personal connection with you audience to get more visitors and new subscriptions.
Teach your audience something
Pointless blog posts that are of no interest or help to your readers will discourage them away from your blog. Knowing your audience can help you to create more useful content for your target audience.
Use social media to ask your audience what they would find most interesting and useful. Gaining these content ideas for your audience members will help boost your SEO efforts. This is because more people will be searching for your articles, and Google will look favourably on this as informational content.
Use Google Analytics to research competitive blogs to see how their posts performed (most visited, low bounce rates, etc.). And if you can, write a better post on the same topic.
People look to blogs to gain knowledge about subjects they are interested in. If you can provide this for them, you will gain loyal customers and a solid fan base for your blog.
Communication and customer service
All of the above, along with conversing regularly with your audience members, provides a level of customer service that will create customer loyalty, retention, as well as bring in new members.
Depending on the goals of your blog and the methods you’re using to monetise it, your audience may take on the ‘customer’ role in many different ways. But just as a retail business needs to consider customer satisfaction, you must also consider your audience’s satisfaction in a similar way.
Ask the questions and compile the data to understand your audience and their pain points, investigate your competitors and other popular blogs in your niche to realise what they are doing right and what they are not. And finally, take these things into consideration to improve your process of writing content and marketing your blog.
Talk to your readers elsewhere
Improve your blog further by frequently conversing with your audience via social media. This is a subtle form of blogger research, as it prompts your audience to participate in how to make your blog better.
Followers enjoy audience participation and talking to who they follow, as it creates a more intimate connection between you and your readers. Audience members will be able to give you direct indications of where they would like to see the direction of your blog go, which topics to write on, and how you can get them to subscribe. Customer/audience satisfaction helps build a loyal fanbase that naturally refers your blog to others.
Blogger research can be conducted in great depth, however, as the information above can give you your start in elevating your blogging success. Your audience is fundamental to your blog, and conducting blogging or market research can help you target them better for more relatable content, and a lucrative, successful blog.
About the author
Brooke Faulkner is your typical internet nerd. She loves all things technical and is an avid consumer of science podcasts (eh hem, radiolab anyone?). When she’s not writing, she can usually be found chasing her boys around the house with the vacuum. Follow her on Twitter.