How to explore profitable blogging career options in 2018
A guest post by Ava Lee.
Isn’t it irritating when people ask you where you want to see yourself in the next five years?
The answer might be “somewhere comfortable”, but this will be unsatisfactory for the person who is expecting a more concrete answer from you. The problem is blogging is not considered to be a real job, even though some bloggers are earning more than 9 to 5 office-goers every month.
Blogging is not a new concept. It has existed for over a couple of decades, and during this time a significant amount of people have shown an interest in pursuing new blogging career options.
And it doesn’t stop there. The blogosphere has evolved a lot in recent years, being no longer limited to text and complementary images.
Move forward with these blogging career options
In spite of there being plenty of successful bloggers, blogging does not guarantee fame or income. Those who usually pursue blogging as a career are people who enjoy writing about a particular field (fashion, food, travel, science, animals, etc.) or just writing in general. However, the love for the profession isn’t enough to achieve success.
So what could be an alternate career? There are some profitable career options for bloggers in 2018 and beyond which not only provide a steady income, but also have more staying power (presumably).
Here are 6 career paths that have shown a lot of potential for the bloggers and content creators.
1. A freelance writer
If blogging doesn’t generate enough income for you, you can always freelance. Content marketing is always in demand, and there are a number of corporate businesses that will pay handsomely if you can produce the right kind of content that they are looking for.
A wise man (his wisdom is debatable though) once said, “If you are good at something, never do it for free”. So why not use your skills to earn some extra money?
Freelancing is not only limited to marketing. It is open to a lot of options, including offering you flexible working hours, so you can continue working on your blog posts in your spare time.
2. A consultant
Many people rely on expert advice when it comes to performing certain activities. Therefore it might be possible for you to consider your blogging career options towards becoming a professional consultant in your area of expertise.
Successful bloggers strive to provide valuable advice for their readers via their blogs. This means you could provide similar content to help others make a difference to their lives. For example, health bloggers could act as nutrition consultants, telling people what to eat and what to avoid.
There are many areas to explore within blogging subjects, so persistence and consistency could develop you into becoming a consultant within a particular area, provided you are knowledgeable enough to hold that position.
3. A motivational speaker
Motivational speakers are so much in demand right now. Therefore if you can influence people with your rhetoric, you can use this to pivot your career. You don’t need to be a celebrity or successful business owner. Any ordinary person can become a successful speaker as long what they say is significant and of value.
Motivational speakers speak at various colleges, universities and conferences about how to be successful in life or how to overcome obstacles. They usually share their experiences and tell the audience how to become the better versions of themselves.
As a blogger, it’s important you know how to use words well. Use this particular skill to inspire people as one of your possible alternative blogging career options. You will be surprised to know how much a motivation speaker can charge for one session.
4. An entrepreneur
If you write about a particular subject, you may come across some innovative ideas that could be turned into a useful product.
This is similar to starting your own business. Also it is not necessary to begin with a huge project. Start by introducing a small product like a fitness gear or a bag (if you are a fitness blogger). You can promote it at the same time as your other blogging activities.
If you are successful at marketing your chosen product, you could progress onto investing in mass production. Most successful startups were based on a single simple idea.
If you want to pivot your career, entrepreneurship can be a good idea. However, the major drawback is that it does not guarantee success. This means it would be wise to experiment with smaller projects like customized merchandise (t-shirts, coffee mugs, caps, etc.) rather than investing time and money in developing a hi-tech app.
5. A blogger-author
If you want more recognition, consider publishing your own book towards becoming a blogger-author. You can continue blogging at the same time, unless you would prefer to take a break to concentrate more on your writing.
There are many bloggers who have written best-selling books. Books tend to be more profitable than blogging. Well-written books do good business in the global market. Focus on writing books similar to your blog’s subject, covering what you know best and the most about.
You can also digitally publish your book, so it isn’t necessary to rely on a publisher to publish your book. You could publish your own book if you want, resulting in you not having to share the profit margin with anyone.
6. A spokesperson
A blog with a high readership is very attractive to brands. Many of these businesses are willing to pay a decent amount of money to bloggers to write good things about their products. For example, if you are a fitness blogger, a protein powder brand could approach you to promote their product in your posts.
If a company offers you a lot of money to promote their brand, explore whether this is feasible before you decide to continue. You can always reject offers if you feel the product in question doesn’t meet your standards.
After all, you will need to retain your readers to get more offers. Promoting a useless product on your blog could cost you your audience if it isn’t suitable or doesn’t reflect your blog’s subject.
Which of these blogging career options suits you best?
There are plenty of ways you can pivot your blogging career options into something more legit and earn lots more money in the process. In fact, some of the options allow you to continue your blogging activities as well.
But first, it’s important to update your skills before you decide to continue down this road. Some of these blogging career options can be based on your existing skills, but if it’s your aim to become successful, you need to enhance your skills set to a higher level.
2018 will be more focused on digitisation, programming and development. Therefore do some research to see which of these blogging career options will be a best fit for you in the future.
About the author:
Ava Lee is an MBA graduate who is currently associated with MyAssignmenthelp.com for students needing essay help. She has received her MBA degree from the QUT Business School, Australia, and has worked in several corporate houses as a marketing executive before joining the latest organisation.