Setting up for blogging success in 2020
A guest post by Frankie Wallace.
It’s 2020, and the blogosphere has never been more alive. With so many sites competing for bandwidth, it is worth taking time to go through a ‘checklist’ to see if your blogging success is because your site is airtight.
2020 blogging success checklist
Here are a few basic yet crucial considerations that you should address in order to prep yourself for blogging success in the year ahead:
1. Are you organised?
Before you dig into the nitty-gritty elements of your site, it’s best to start with the basics. Are you organised or has your blogging become lazy? If you need more structure, try to set up a content calendar to give you direction and keep you focused.
Another option is using a social media management platform. Posting across multiple social media sites can be both exhausting and overwhelming. However, a social scheduling tool like Sprout Social or Hootsuite can make it much easier to stay on track.
2. Are you focused?
Along with considering your operations, take a look inward and ask yourself these questions:
- Are you still motivated in line with your blog’s message?
- What about your vision?
- Are you distracted by other projects or life events?
If you find you’re struggling to focus on your blogging efforts, consider using the Pomodoro Technique to maximise your time.
3. Is your site organised?
Now it’s time to turn to your blog itself. Start by asking yourself a few questions regarding the technical elements:
- How easy is it to navigate around your site? Make sure each page, menu and picture focuses the reader to where they would naturally expect themselves to be.
- Is there a call to action on each page? This could be asking for feedback, signing up for your email list, or anything else. Make sure you’re inviting the reader to engage.
- Have you optimised your site to make it faster and mobile-friendly? Loading speed and having a responsive interface are critical components in avoiding a high bounce rate.
- Have you incorporated landing pages within your site’s layout and overall strategy? If you cover different topics, landing pages help the reader navigate to what they need as easily as possible.
4. Is your site updated?
The internet is constantly churning out new trends and styles. Would using more white space enhance your blogging success? Perhaps you could use a better mix of photography and graphics.
Take some time to consider the latest and greatest options and then integrate the best ones into your site’s design.
5. Are you staying ahead of the curve?
Are you watching the most recent technological advancements to keep your blog on the bleeding edge of the internet?
For example, ESports creatively uses the Twitch and Stream networks to achieve explosive growth in recent years. Which equivalent online trend are you harnessing to keep your site moving with the always shifting online current?
6. Do you have a brand and a consistent voice?
Take stock of your site’s content, social profiles and email. Do you continue to maintain a consistent tone and presentation across all of your channels?
If not, think about formalising your blog’s official voice into a document or checklist, such as “make sure tone is peppy and light”, “is the information informative?” and so on. Once created, run each piece of content through this filter.
7. Are you using SEO and big data?
While your content should focus primarily on your human audience, it also needs to be optimised for the search engines to ensure blogging success. Keep up to date with the latest keywords, back-linking and other search engine optimisation (SEO) methods and incorporate them into your blog.
Also, make sure you set up an analytics tool to track relevant data such as time spent on page, visits and referrals. This will allow you to focus your efforts on the part of your blog that is having the greatest success.
8. Are you monetising your blog wisely?
Of course a big part of blogging success is being able to monetise your efforts. If you’re at that stage in your blogging journey, ask yourself if you’re making money from your blog in the most effective way.
Consider both untapped sources of income as well as your already existing endeavours. For instance, looking for opportunities to work with affiliates and influencers.
However, being too heavy-handed with pop-up ads or emails can turn off your audience. Make sure your current monetising opportunities use in the most profitable methods possible.
Conquering the blogosphere in 2020
Taking the time to tune up your blog is always a good idea, especially at the beginning of the year when energy is up, hopes are high, and the feel of a fresh start is in the air.
Whether you’re attempting to take your blog from a startup to a moneymaker, good to great, or excellent to amazing, it’s worth taking some time to reorient your efforts for the year ahead to ensure its blogging success.
About the author
Frankie Wallace regularly contributes to a wide variety of blogs and enjoys writing about health tips and politics. Wallace currently resides in Boise, Idaho and is a recent graduate from the University of Montana.
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