How blogging can build customer loyalty
A guest post by Frankie Wallace.
Finding the time to write a blog for your company may be a challenge, but blogging offers many benefits to businesses.
It can increase your website’s SEO ranking. It allows you to give your audience valuable content that’s helpful to them. And it can even help you to develop relationships with current and new customers.
In many ways, blogging can build customer loyalty, which leads to valuable returning customers and referrals.
Customer loyalty is important to many companies, and it can be integral to your business’ success. Loyal customers also increase your profits. They are often willing to try new products because they already trust your business, and are willing to provide feedback so that you can identify ways to improve your business.
If your company isn’t yet creating a blog, or if your blog could use some extra attention, consider the many ways that you can use a blog to build customer loyalty.
Show your audience you share the same values
Brand loyalty starts when a customer is able to form a connection to a company. You can use your blog to develop this relationship with your customers. Your blog communicates your company’s values, connecting with those in your audience who share those same values.
For instance, millennials are impacting businesses because of their desire to support businesses that support the causes they believe in – in particular, sustainability and social responsibility. If millennials make up a large portion of your customer base, you can gain their loyalty by showing them that you share those same values through your blog.
Consider blogging on topics such as how you’ve designed your business practices to be sustainable. For example, consider highlighting an employee volunteer day for an environmental-related cause.
Be sure to stay genuine in your blog. When you’re honest about the causes that your business stands behind, you can build your audience’s trust in your business.
Build your audience’s confidence in your business
Your blog is a valuable tool in showing customers that they can trust your business. If you’re starting a business, you can use your blog to demonstrate why your business is worth investing in.
Consider including blog posts that highlight why your business is unique, the work that’s gone into starting the business, and the mission that you’re driven to fulfil.
Blogs can also help to develop your audience’s trust when it comes to making a purchase and protecting their personal information. You can write blog posts about the steps your business takes avoid mistakes that lead to data loss. This ensures your customers can safely trust you with their personal information.
You can also highlight your awareness of cybersecurity threats and how you’re preventing those threats to your business data. By demonstrating that your business is well-informed and takes security seriously, you can develop customers’ confidence in the business.
This is particularly important for businesses that collect payments online, or that work in sensitive industries like credit management or financial management.
Develop your brand’s personality to build customer loyalty
Remember to also use your blog to show off your business. By developing your brand’s personality, you’ll make your brand more memorable to your customers. Write posts that feature your employees and behind-the-scenes details on new products. Even tips and tricks that your audience can use will all help to establish your company’s personality.
You can even use your blog as a line of communication with your customers. Consider responding to customer FAQs on your blog, highlighting customer success stories, and giving customers valuable content, like guides. This type of content can encourage customers to actively engage with your company.
A well-written and well-planned blog can be an asset to your company. It can help to build customer loyalty in many ways. You can increase the reach of your blog by promoting your blog on social media, sharing blog entries through your e-newsletter, and even guest blogging on other outlets.
About the author
Frankie Wallace regularly contributes to a wide variety of blogs and enjoys writing about health tips and politics. Wallace currently resides in Boise, Idaho and is a recent graduate from the University of Montana.