Fundamental reasons why your business needs a blog

why your business needs a blog

A guest post by Michael Driscoll. 

People are starting to realise their business needs a blog if they are to promote their services and products.

Any size of business can start online depending on your budget and objectives. However, as well as a good website (with a blog), you need to understand your target audience and be familiar with effective digital marketing techniques.

Why your business needs a blog

Blogging is one of the most essential activities your online business needs to do. A blog is a valuable marketing or promotion tool that provides positive results to businesses on a global scale.

A business with a successfully engaging blog has the potential to reach a lot of potential clients. It can make your brand more noticeable, drive traffic to your website and improve overall sales of your business.

It is also a cheap and quick method to create an online presence.  A perfect medium for business entrepreneurs to prove their reliability, professionalism, integrity and credibility.

Here are some of the important and fundamental reasons your business needs a blog:

As a marketing tool

Many marketers and business people create a blog because they know it is a fantastic marketing tool. They use it to introduce themselves, their company, its products and unique services, and also to develop its brand with their audience.

A well-maintained blog offers an identity and voice to a business. Regularly produced content allows readers to identify what the business can do for them.

Blogging has developed rapidly into a widely used marketing method which catches the attention of existing client attention and effectively reaches out to new users.

Connecting with customers

A business needs a blog to make connections with their targeted clients. Blogging helps form relationships so the business can find out more about them.

This is done by posting regular, high quality content that contains unique and useful information, and replying to queries whenever possible.

Blogging also keeps clients informed about your overall business, new or discount offers, exclusive news and much more.

Sharing timely information

A business needs a blog to share timely information with its customers. This helps to inform clients about any activities that may interest them.

Blogging a great way to communicate directly with past, existing and future clients about what is going on within the company.

Readers can also leave feedback via the blog comments. This will help your business to gather information about their needs, wishes and expectations, enabling you to improve your business accordingly.

Stimulating customer engagement

One of the main benefits why your business needs a blog is that it can stimulate customer engagement. They can leave a comment directly on the blog or interact further on social media.

Customer engagement can bring a lot of positive results to your online business. This is more likely to be achieved by posting attractive and top quality content your customers want to read, and therefore want to respond to.

This will be more effective if you write in a conversational style. This will stimulate the necessary discussions and interactions that help form alliances and advocates for your business.

Driving web traffic

Blogging also has the potential to drive traffic to your business website. If this results in relevant visitors, it will help improve the sales and profit of your business.

Blog posts that contain valuable information will attract more visits to your business website. Regularly posting great content on your blog provides helpful resources for your visitors, and this activity will eventfully attract the attention of the search engines.

Higher quality articles are more readily shared on social media, thus generating incoming links to your website. This will make your brand stronger, enhance loyalty from your customers and attract more potential customers.

Attracting search engines

Your business needs a blog to help fuel SEO for your website. SEO is important for the businesses to rank well for certain search criteria within platforms like Yahoo, Bing and Google.

If blogging is to succeed with SEO, it needs to regularly produce excellent, relevant and interesting contents. This is because the search engine spiders are programmed to collect valuable and top quality content for indexing.

Blogging provides the opportunity to optimise your content accordingly. So if your blog is filled with suitably exceptional material, the search engines will reward you by placing it higher within their search results.

Acquiring more customers

A business needs a blog to help it attract more customers. Blogging provides content that helps to maintain your clients’ faith, loyalty and advocacy. This is done by giving information and knowledge that makes a difference to those that read it.

When you blog about your business’s products and services, make sure you present them in such as way to make them irresistible to those who read about them. If you are successful, your readers will soon become customers.

Your readers may start to doubt if you still exist if your blog isn’t regularly updated with new posts. It helps if your potential customers know your business is active and busy. Blogging allows clients to see you are a reliable and believable business to work with.

Converting traffic into leads

Blogging helps to increase traffic to your business website. As a result, your blog posts are useful tool to convert this traffic into leads.

Whenever you plan a post, you should aim to write the kind of quality content that is relevant to attracting traffic. Each post should be considered as a fresh chance to make new leads.

However, success will depend upon directing this traffic to a relevant page on your website, which focuses principally on converting this traffic accordingly into new customers.

Other notable benefits

  • Sharing your blog posts on social media will help maintain a stronger online presence.
  • Relevant content in your posts can assist businesses to convert traffic into leads.
  • A better online presence builds trust from customers, earns an online reputation, and establishes authority.
  • Blogging should be used for long term marketing strategies that focus on driving site traffic and generating new leads.
  • A blog provides relevant content your customers would like to read.
  • Blogging is an effective medium that can give your company a voice in the blogosphere.
  • A blog should be the base for all of your social media platform activities.
  • A business needs a blog as a great platform to talk about new products, offers and services.
  • A blog is where you can share company initiatives and let your brand’s personality stand out.
  • Blogging hones your business focus and also provides your audience an insight of your business.
  • Blogging allows you to gain knowledge about your readers by allowing them to comment and remark on what you write about.
  • Business blogs can be adapted into exceptional sales tools. They allow online businesses to promote their products, services, sales and more.

So does your business need a blog?

If you want your business to succeed online, then definitely yes. You can either activate one within your website (especially if it has been made with a CMS tool) or create one on the side that links back to relevant pages on your website.

Blogs help websites by attracting potential customers and passing them direct to them. This works best if the same subject is linked from the blog to the website. Blogging is about educating the customer how brilliant the product or service is, and then guiding them to the website to do business there.

And blogs are also easier to create continuously new material than on a static website, thus attracting more attention from the search engines.

Author Bio

I am Michael Driscoll and in the beginning of my career as a writer, I worked for one of the best essay writing service in the writing industry. The experience I have gained from the writing industry allows me to deal with any topic or subject with ease. I am also comfortable with writing educational related assignments and schemes.

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Alice Elliott has been explaining blogging to beginner bloggers for almost two decades, specialising in using ordinary, everyday language to make the process as simple as possible so that anybody can understand.
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  • Tom Wright says:

    great info Michael, Do you think that it is possible to increase tour organic ranking quicker with the use of blogs on a website rather than via the citations/backlinking route?


    • Thank you for your question Tom. Ranking can be increased by blogging, as long as you write the kind of content that is most likely to match the search criteria of your ideal readers. Backlinking will work, but you need to make sure it comes from respectable and relevant sources. You could help this along by getting lots of shares and retweets in social media, which heightens your social proof and makes you appear to be more popular to the search engines.

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