5 reasons your freelance business needs a website
Guest post by Frankie Wallace.
Freelancing offers flexibility, control of the projects you take on and the ability to work from nearly anywhere. So it’s understandable why more and more people are drawn to the appeal of freelance work.
Whether you’re planning to launch a profitable blogging career or are starting out as a freelance designer, editor or other professional, establishing the fact your freelance business needs a website is essential to your business for many reasons.
1. Create a professional presentation
Freelancing can be highly competitive. But when done well, your website can help you to minimise competitive risk, since it can help to set you apart from the competition.
Your site should be well-designed and offer quality content which reflects the great work that you do. You will instantly stand out from the many other freelancers who have sites in need of improvement, or who don’t have a website at all.
Taking the time to invest in the concept your freelance business needs a website shows you’re handling your work like a professional. This will also help to build a potential client’s confidence in you.
2. Rank for important keywords
Building a website can help towards ranking for search engine result pages, so when someone searches for a keyword like ‘freelance blogger specialising in finance’, your site has a good chance of showing up in the results.
This valuable form of marketing happens even while you sleep, potentially helping you land new clients. Rather than investing money in advertising or putting time into reaching out to businesses on your own, your website can help new clients find you on their own.
3. Share your portfolio
Naturally, anyone who wants to hire you will want to see samples of your past work. You can post your entire portfolio on your website, enabling potential clients to see your best samples.
If you’re applying for a freelance opportunity, having your portfolio online is also incredibly convenient. You can link to it in your application rather than worry about uploading individual files.
Taking the time to build a professional portfolio helps clients to gauge whether you’re a good fit for their needs. This will let them confidently move forward in reaching to you to engage in a project.
You can even build a portfolio using some of the top apps for freelancers, like the WordPress app.
4. Build an email list
Taking advantage of the fact your business needs a website is a great way to build up your email newsletter list. This allows you to market directly to people who are already interested in your freelance business and what you can offer.
With a website you can even create a piece of gated content and offer it to visitors for free. This could be a guide on how to get the most out of a blog, or a list of the top 10 questions to ask when hiring a freelance professional in your field.
Ask your visitors to enter their email address to subscribe to your newsletter in exchange for the content, and you’ll naturally grow your email list. Remember to send these subscribers your e-newsletter and updates, to potentially bring in some new clients in the process.
5. Streamline your onboarding
Your business website can also help ensure a smooth, easy onboarding process for new clients. Consider posting your onboarding forms on your site and direct new clients to them to start the onboarding process.
If you accept online payment methods, your website can also assist by giving new clients a method to quickly make their first payment. Once your new clients are able to take care of most of the onboarding process on their own, you can start working with them sooner.
Every freelance business needs a website
As a freelancer, a quality website can not only help you to stand out from the competition, but can also help you to do your work better, faster, and more effectively.
If you’re ready to get serious about working as a freelancer, realising a freelance business needs a website is an essential first step to moving forward with your career.
About the author
Frankie Wallace regularly contributes to a wide variety of blogs and enjoys writing about health tips and politics. Wallace currently resides in Boise, Idaho and is a recent graduate from the University of Montana.