How commenting can transform your blog’s performance
Would you like a quick-fix action to transform your blog’s performance?
Normally when someone offers that kind of suggestion, any sensible person would probably run a mile.
But now and again it’s worth finding out about which fairly easy things could make a difference to your blog. However, typically for digital marketing, this does require some effort on your behalf to make it happen.
(And at the end of this post I will reveal a fascinating fact that might surprise you!)
Now since you’re a blogger, and therefore a writer, what I’m going to suggest is not a million miles away from what you are already doing.
How often do you comment on other blogs?
I bet the answer is: hardly ever.
Yes, this is an age old problem. We’re all so focused on our own writing, we forget there are other blogs out there.
By doing this you are neglecting a very important task. It’s not just a method of keeping tabs on your competitor’s blogs. It’s about expanding your knowledge, broadening your horizons and spreading your reach throughout the blogosphere.
This is also not just an excuse to curate new material for your next post. Reading, and then commenting, can be very fulfilling, both for you and the recipient blogger.
Spreading the feel good factor
Blogs were originally created to receive comments. This should not be forgotten. They allow your readers to respond to what you have written, to have their say and express their opinions.
I bet there aren’t many bloggers who don’t enjoy receiving comments. Surely it gives you a glow when someone makes an effort to leave a comment on your post? There’s nothing more gratifying to transform your blog than a show of appreciation.
And have you ever read a post, only to suddenly be inspired to leave a comment? I have, and have done so many times, especially if it is easy to do so. It’s not only on social media that this kind of spontaneous action takes place.
Why not take a break from your blog and go practice your writing on someone else’s? Spread some love and appreciation for another writer’s work. Go on, make their day!
Commenting on other blogs should focus on starting up a discussion. This means writing something quite substantial, a minimum of 50 words, to make the process worthwhile.
Comment writing is a skill in itself. Unless you were forced to learn précis writing at school, the art of composing something that is succinct yet complete can be quite a challenge. Not to mention thinking of something suitable to say.
If you manage to create a conversation with the host post’s author, the thread needs to be entertaining for other readers as well as yourself. This does not consist of minimal responses similar to what is found on social media.
Imagine being interviewed: you would deliver full responses there, so the same is needed within blog comments.
So how would any of this help to transform your blog’s performance? Well, all is revealed below…
Increasing the Domain Authority
Kevin Arrow of The Business Dojo decided to do a little experiment. He had two similar blogs he wanted to promote, both with a Domain Authority of 0, so he decided to go on a blog commenting spree.
He chose one blog to link back to via his submitted URL. This was only acceptable connection he had between his comments and this blog.
He commented on 30 posts per week. Apparently this wasn’t easy, as not every post he came across made it easy to comment, accepted his URL on submission or was even worthy of a comment!
After a couple of weeks doing this, he checked the Domain Authority of his chosen blog.
It has risen to 15.
Consider commenting to transform your blog’s peformance?
With results like that, wouldn’t you also like to transform your blog through commenting? I certainly would. Just think how much your DA could improve if you commented regularly!
Why is having a high Domain Authority important? Google’s algorithms need to have something to rank your blog with, and your blog’s credibility is one of those. Your DA shows how your blog competes against others within its subject. This also plays a considerable factor on how your blog is optimised and your posts are matched to search requests.
And it seems that Kevin’s experiment shows commenting on other blogs, particularly those that are relevant to your niche, gives enough SEO boost to result in a higher DA. Which basically makes your blog more noticeable, resulting in attracting more readers.
Time to start commenting on other blogs
Regular blog commenting is not easy. Just like any challenge, you will need encouragement, guidance and resources.
But for any decent blogger like you, exercising your writing muscle on other blogs won’t be as difficult as you think. All you need is incentive, persistence and practice.
That’s why I’m putting together The Commenting Club, to help anyone who wants to get better at commenting, as well as having a desire to transform your blog’s performance. Details coming very soon, so watch this space!
Meanwhile, why not make a start and leave a comment below?