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Top 6 competitor analysis tools in 2020 which will improve your traffic

competitor analysis tools

A guest post by Joel House.

Many of us can learn loads from a competitive landscape, discovering how you can get ahead of the game.

Using competitor analysis tools to study how your competitors outrank you, you can adapt and improve your strategies for more success. But learning about your competitors isn’t as easy as it sounds!

This post tells you which tools can help analyse your competitors’ actions.  This is perfect if you’re wondering how and why your competitors are doing so well. These tools report on their current conditions and show you how you can improve on them.

Six competitor analysis tools for improving traffic

Whether you’re a SEO agency or a business owner, it’s important to be aware of your competition.

1. SEMrush

One of the most difficult parts when conducting competitor analysis is converting data into actions to improve content strategies. Your content strategy is a crucial factor to succeed with content marketing, but unfortunately B2B marketers fail to document these.

SEMrush is a versatile tool which does competitive research on any domain name. It uses collected data to optimise campaigns and offers ways to improve your content. It accomplishes four crucial aspects, such as:

  • Competitor research
  • Keyword research
  • Backlink analysis
  • Site audit

This tool will show you search engine results pages and keywords, all in real time. This allows you to come up with relevant content which will interest your target market.

2. SimilarWeb

If you want to accurately guess the number of unique visitors competitors generate monthly, a good tool like SimilarWeb can.

This competitive analysis tool digs into websites, apps or platforms. Top brands use it for its versatility and accuracy. Plus it is very simple to use, showing traffic statistics from various competitors in just one click.

This tool also helps you to discover who you’re competing with. This allows you to increase your rank, revenue and visitors to your website.

The best part is SimilarWeb is free to use, though upgrading to a paid plan allows you to gain access to even more competitive intelligence features.

3. Alexa

Optimising your content enables you to get more visitors and new customers. This is important, as studies show 80% of blog visits come from new visitors and potential customers.

Furthermore, blogs which post daily can generate five times more visits compared to blogs which publish inconsistently.

But it isn’t just about daily content. Creating added value in your posts will stop bored readers from disappearing to read your competitors’ blogs.

Alexa, an Amazon company, can help improve this. This tool provides deeper analytical insights to compare and optimise your businesses online. With Alexa, you can get:

  • In-depth insights for optimisation
  • Accurate site metrics for better content strategies
  • More research and idea generation for practical content

4. Google Advanced Search Operators

Google is one of the most useful and utilised search engines worldwide. It even comes with its own various tools to help marketers and content creators.

Google Search Operators is a competitive analysis tool which helps you find what you need to tweak search terms quickly and efficiently. It collects symbols or query words which trigger special actions, providing relevant and accurate search results.

This helps you to write better blog posts, offering reliable and interesting data your readers will want to know about. This useful and accurate data will boost readability and SEO, helping both readers and search engines.

5. Keyword Competitor

To boost traffic, you need to boost SEO. This means studying your content’s quality to make sure your keywords match what potential readers search for.

Keyword Competitor reveals keyword opportunities your competitors ignore. Discover which long-tail keywords will increase search performance. It also figures out which type of content you should post for reader interest, based on the keywords suggested.

With the tool, you can discover the following:

  • Competitors’ organic and paid keywords
  • Keyword position rankings
  • Know the status of competitors’ ads
  • Create settings and be notified when your competitors’ plans are doing better

It costs $30/month at least, though there is a 30-day free trial!

6. Social Mention

Social shares MAY impact search rankings, but more importantly it increases referral traffic and brand visibility. You will need a competitor analysis tool such as Social Mention to show how your competitors perform in terms of social media.

The tool provides a real-time search for brand mentions on blogs, microblogs, questions, images, videos and more. It also comes with a unique feature, which is the brand-brush sentiment analysis. This shows you where your brands and competitors are mentioned, allowing you to respond to opportunities and give even more traction to your links.

This tool allows you to expand your social media presence and start engaging in various networks, finding your target market and directing them to your website.

Which competitor analysis tools do you use?

Always remember the saying “if you want to be the best, you’ll need to beat the best!” This goes for all businesses, especially when it comes to PPC, marketing strategies and SEO. Competitor analysis tools can push you forward, doing the research and reports to see what you should rank for to get better traffic.

I hope this list of the top competitor analysis tools will help you improve your traffic. So start looking into any of these tools and rethink your current strategies now!

Do you have any questions or want to share your tips and experiences on any of these competitor analysis tools? Share it in the comments section below, all your thoughts are much appreciated!

About the author

Joel HouseJoel House is a founder of Joel House Search Media which provides Sydney SEO Services. His Passion towards Organic SEO and Google Adwords makes him more special. He ensures one thing above all is to keep quality. It will ensure that the client gets the best ROI and SEO.

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Alice Elliott writes the award winning Fairy Blog Mother blog for beginner and post-beginner bloggers to “explain things really simply” about blogging and WordPress. She provides simple, easy to understand, highly visual courses and tutorials using ordinary, everyday words. Visit her new Beginner Bloggers blog to find her latest learning resources.
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  • Aadarsh Roy says:

    Hey Joel House ,

    Excellent post as usual. You have really suggested great competitor analysis tools that are truly helpful in every manner. Using these tool will be a great helping hand and will helps a lot in gaining more traffic and will also improve ranking.

    SEMrush is a great competitor analysis tool that provides us several advantages, as it allows its users for doing keyword research, backlink analysis, site-audit, whereas it also shows keywords & search engine result pages in real time and also comes up with relevant content ideas. Similar-web tool is also great for analyzing the competitors and it helps to improve the ranking, revenue and bring more visitors to website. Alexa is also a great and helpful tool that provides us deeper knowledge & in-depth optimisation ideas. Keyword competitor is also a helpful tool to know the status of competitor ads and keyword position rankings.

    Your all the suggested competitor analysis tool are
    effective but i truly like an idea of using SEMrush, Similar-web, Alexa, Google advanced serach operators and Keyword Competitor.

    Truly helpful post and thanks for sharing.

    • Thank you for your comment Aadarsh. I have played with SEMrush, and it is a great tool, but it is designed for the super-techie digital marketer who knows how to properly optimise his blog and posts. And it is quite expensive too!

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