A guest post by Magnolia Potter.
Blogging may have started as a way for individuals to share their expertise and interests, but this quickly evolved into a valuable marketing technique for businesses.
Today, blogging can help your corporation to build an audience, establish trust among your customers, drive traffic to your website, and more.
If you’re trying to determine the right marketing strategy for your corporation, you may want to incorporate blogging.
Grow your blog with your corporation
One of the great things about blogging is as your corporation grows and changes, your blog can grow and change with it.
When you’re just starting out, focus on creating quality blog content which helps visitors get to know your corporation. If you’re not sure where to start, consider these ideas:
- Introduce readers to your corporation’s mission and story.
- Highlight and profile some of your employees central to your corporation’s mission and success.
- Provide behind-the-scenes looks at how your corporation operates.
- Feature customer success stories.
- Create product or service features and provide valuable tips about how customers can make the most of their purchases.
Get creative with your content and make your blog into a powerful marketing tool. Quality content can help to demonstrate your corporation is an authority in your industry and a well-established blog can help to build customer trust. This allows you to build a better relationship with your customers for customer loyalty, positive reviews and referrals.
As your corporation grows and your marketer profile evolves, your blog can grow and evolve with it. In the beginning just focus on populating your blog with quality posts. Once you’re more established, look for additional ways you can put this content to use, like by seeking out guest post opportunities and sharing the content to social media.
Cultivate an online community culture
Your corporation’s blog also drives and cultivates an online community culture. The content you post and the way you respond to reader comments establishes the values and views of your corporation, while suggesting the types of people who would fit in well with your culture.
But cultivating an online culture is tricky. It’s a feat that you accomplish through suggestion, rather than by design. You can encourage this culture in a variety of ways.
Design your blog to appeal to your ideal audience. Actively respond to blog comments to encourage an engaging discussion, but also moderate comments for inappropriate content.
You can even create a way to reward people who frequently read and comment on your blog by giving them a gift card. With careful actions and changes, you can develop a culture of people who are enthusiastic about your corporation and the content that you post.
Open doors to social media
Your corporation’s blog can also act as a gateway to social media. When you share blog posts on social media, you’ll drive social media users back to your corporation’s website. This increases the site’s traffic and makes it easy for users to continue to explore the site and learn more about your corporation.
As you get more active on social media, you can take advantage of some of the current digital marketing communication trends. With Facebook and Instagram’s live video streaming, you can interact with your audience in real-time, hosting product launches and watch parties live to increase engagement.
Snapchat geofilters can superimpose your branded image over other Snapchat users’ own personal photos. As users create and share these photos with their friends, they can quickly build brand awareness — and at no cost to your corporation.
With so many potential options, it’s easy to get carried away with countless social media accounts. But this can exhaust your time and marketing resources, negatively affecting the quality of the content that you post.
Instead, focus on the social media platforms that work best for your business. Facebook, Instagram, and Twitter work well for most businesses, but your business may also benefit from a LinkedIn business page.
Make your corporation ready for success
Whether you’re just launching a new corporation or are looking for a way to revitalise your existing market efforts, investing time in creating a blog can pay off for your business in many different ways.
How will you put blogging to work for your corporation?
About the author
Magnolia Potter is a blogger from the Pacific Northwest. She loves writing on a variety of topics from technology to lifestyle. When she isn’t writing you can find her traveling far and wide or reading a good book.