How to limit customer frustrations with your email campaign
A guest post by James Daniels.
There is nothing more annoying than opening your emails to find a large number that are not relevant to you or your lifestyle in any shape or form.
74% of consumers have felt frustrated by receiving irrelevant e-mails. The abundance of spam emails can enrage even the most level headed amongst us, and actually sending them is a quick and sure way to cause customer frustrations and disengage them from your brand.
Connect to limit customer frustrations
Since you’ve taken time and effort to harvest your customers’ details, send them emails that are tailored to complement their previous purchases and browsing history. This is how you should connect with them on a personal level.
For example, using an email campaign that sends personalised text that is relevant to their collected data can generate 320% more revenue by limiting customer frustrations.
Invest in email templates for mobile devices
Think about your emails. It’s important to encourage consumers to open them in the first instance, regardless of their content.
On an average day, 53% of emails are opened on a mobile device, and this figure increases to 75% during holiday seasons. You need to make sure that your email is mobile friendly – never assume that it will be. Therefore it is necessary to use ‘responsive’ templates that provide an improved user experience.
Remind customers of abandoned shopping carts
Be particularly aware of how your customers perform a purchase. Due to customer frustrations, 69% of online shopping carts are abandoned before the customer has completed the purchase.
If you want to avoid losing that sale, use the relevant data you have collected from their online activities. This means sending an appropriate email reminding them of the items they’ve left unbought. You could also seize the opportunity to advertise similar items that may be of interest.
Take advantage of data from third-party apps such as Shopify and Magento to add further credence to your tailored e-mails. Take care to only invest in clean and quality data, or you are at risk of sending inappropriate recommendations to someone who was previously a good and loyal customer.
How do you limit customer frustrations in your email campaigns?
If you regularly send email campaigns, let me know how you limit customer frustrations in the comment box below.
About the author:
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
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