5 crucial things to consider when designing a logo

designing a logo

A guest post by Khurshid Alam. 

Designing a logo is one of the most important aspects of branding. A logo will be used everywhere your client’s business appears, even on their website. Therefore it needs to look good both on screen and in print.

Follow the five steps above when designing a logo for your client. You should be able to create something they love without any issues.

The art of designing a logo is not easy. Months of hard work and consideration will eventually result in the perfect design. A lot is involved, from how it looks to its adaptability in various spaces.

Designing a logo requires some essential factors to bear in mind during the process. This article offers tips about which decisions are needed at each stage of the design process.

1. Research your client’s business

It’s important to do some research into the company or organisation you are designing a logo for. Find out as much as you can about their history, their target audience, and what kind of image they are trying to project. This will help you to create a logo which is aligned with their branding and communicates the right message to their customers.

Doing this will give you a better understanding of what their company does. And how it is unique or different it is from competitors. Research can also help you to identify colours which work well with the client’s industry, as well as imagery which would be appropriate for a logo design.

2. Create the logo first in black and white

Always start designing a logo in black and white. This will help you focus on what the logo looks like before adding colour. This will also help avoid overcomplicating the design process by introducing colours at an early stage.

This is an important step people often forget. When you start with a black and white sketch, it allows you to focus on the shapes and lines. This prevents you from getting caught up in colours and details, resulting in a versatile design which looks good in both colour and monochrome.

It also makes it easier to adapt the logo for different applications, such as print or digital media.

3. Avoid following the trends

Try not to incorporate one set of colours or shapes which are trendy at a specific time into your logo. This will result in a lack of originality and uniqueness in the design. Instead focus on creating something which is simple and timeless; ensuring your logo will never go out of style.

It’s tempting to follow popularity when designing a logo. Trends come and go, so by following them you run the risk of your logo becoming outdated very quickly. So design your logo in such a way it won’t look out of place if this trend suddenly goes away.

Many people believe they always have to follow the latest “trends” when designing a logo, but this isn’t necessarily true. Your goal is to make an appealing logo which represents your client’s business and will stand out from the competition. Copying a trend everyone else is doing won’t be original or memorable.

4. Adopt a minimalistic approach

Avoid adding any unnecessary decoration to your design. This makes it harder for it to be used across different media. Extra minor details can quickly become unusable for printed material or using on website background. Only using essential elements to ensure it still looks good no matter which environment it finds itself in.

A minimalist approach can be extremely effective when designing a logo. This kind of design is often clean, simple, and easy to remember. It also stands out from the competition since there are not many busy or cluttered logos in the world. If you can create a great minimalist logo which accurately represents your client’s business, that is job done well.

Minimalism focuses on creating an aesthetically pleasing logo without clutter or complication. It provides an opportunity to create something truly original and unique. Many logos are now  evolving into 3D images, so try to think outside the box by not following this trend.

5. Test it across all platforms

Creating a well-designed logo is essential for any company. It provides a visual representation of their brand and helps customers to quickly identify them.

As technology changes rapidly, so do people’s methods of consuming information. Test your logo on all platforms before presenting it to your client, It might look different when printed on a business card than when displayed on a website. This is also important to consider which fonts and colours look more visible or legible on certain devices.

Once you have finalised your logo design, test its performance again on different backgrounds, different resolutions, and across multiple web platforms.

What are your criteria when designing a logo?

Many more things could be added to this list, but following these five principles will put you on the right track. Alternatively you could search for a reputable web designer whose designs are guaranteed 100% original and quality checked to ensure your business will be in good hands.

About the author

Khurshid AlamKhurshid Alam is the founder of Pixel Street, a web design company in Kolkata. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.

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