A guest post by Hannah Stevenson.
Small businesses have faced many unprecedented challenges over the last year. As we head into a more promising future in terms of COVID-19, we still have the Brexit puzzle to deal with. Not to mention concerns over new variants and fears of further restrictions.
Everyone is looking for ways to stand out from the crowd, and a good digital marketing strategy can make all the difference. If you want to learn how to get your brand out there, here are some important steps to take.
Understand your target audience
Before you start on your messaging and marketing, you need to learn more about your potential customers and clients. Find out which platforms they use and think about how you can best leverage these.
Look at the data from your previous advertising and promotions to find out what is working, and drives the most traffic. If you cast your net too wide, you could lose a lot of money on an expensive campaign that isn’t reaching the right people.
Invest in education
There are plenty of good habits and skills you can pick up. But if you want to get up to speed quickly, it may well be worth investing in an online course. A good digital marketing course will give you a clear idea of the essentials and highlight opportunities you may not have thought of previously.
Businesses of all shapes and sizes are investing heavily in digital marketing in the wake of the pandemic, so learning how to create your own digital marketing strategy could be crucial. There are some great marketing programme options out there to show you how to make the most of your resources.
Work on your brand
Standing out from the crowd is essential when it comes to your digital marketing strategy. One of the best ways to do this is to have a clear identity as a business. Anyone can fire a half-price sale banner off and hope for the best. But creating a personality which shines through is essential to make sure people keep coming back.
Think about how you can convey your brand persona visually and remember content is king. A great way to establish your brand identity is to create content which demonstrates your expertise, experience and personality.
Don’t neglect social media
A lot of business owners and entrepreneurs feel very comfortable using social media as a tool, while others may find it slightly more intimidating. You need to remember that social media is going to be a crucial component of any digital marketing campaign. If you’ve been treating it as a necessary evil, it’s time to change your attitude.
The statistics show that we all spent much more time online over the course of the pandemic and we all know how to spot an impersonal social media channel. You should make sure you are updating regularly and you maintain a consistent voice. Engage with customers and clients who come to you through social media and be sure that you offer excellent customer service.
Ready for a digital marketing strategy?
Using these tips should help you to enhance your company’s digital marketing, both now and in the future.
About the author
Hannah Stevenson is an experienced Content Marketing Manager and copywriter who enjoys creating engaging content. She’s a former journalist, who now blogs and writes full-time. She uses her experience in the copywriting, researching and SEO markets to inform readers and share her knowledge with professionals from across the corporate landscape.