Why Magento is best for eCommerce SEO

ecommerce seo

A guest post by Usman Khanzada. 

The eCommerce diaspora all around the world are using Magento-based eCommerce websites. It is because it is a most friendly platform, not just for developers, but also other users.

Magento eCommerce Developers are really comfortable when creating a new eCommerce website. These websites have thousands of web pages due to multiple products, so developing these pages manually is hectic. Since Magento automates product page optimisation, it is more likely to be used for eCommerce web development than its competitors.

Layered navigation

Layered navigation is a feature in Magento most eCommerce web developers use to make navigation of the website easy for users. It is important to make sure products are found by the users easily. Also, it shouldn’t harm the canonicals of the website, as all the pages should pass authority in proper structure. Defining these navigation structures manually could be time-consuming.

Magento provides the eCommerce web developers with the ability to optimise category pages for all the products in one go. The canonicals need to follow the correct structure to pass the authority developers to optimise the category.

eCommerce sitemap generation

A sitemap is basically a file which lists all the website’s URLs. It helps search engines’ crawlers easily find the pages of your website. Sometimes when a page or a group of pages isn’t internally linked within the eCommerce website, this can cost you a lot of money. Products with hidden pages won’t be visible, so the chance of selling these products is much reduced.

To prevent this from happening, Magento provides enhanced XML sitemaps by default. Search engines can locate and identify products effortlessly in an eCommerce website with a well-designed XML sitemap. As a result your products will have a better SERPs result.

Independent navigation links

Often eCommerce web developers don’t have the privilege to optimise navigation links. Or sometimes these links are huge in numbers so it’s harder to customise them.

Navigation links usually appear on your websites’ menu to help locate products easily. Since most Magento platforms generate these links automatically, developers can customise their navigation links, including all the anchors of the navigation links.

Lightning-fast web pages

All search engines demand websites to be fast and responsive. This is because most customers use mobile phones for shopping. Websites are expected to be light and fast for mobile users. So search engines use mobile-first indexing for websites. If a website qualifies for mobile usability, it has a higher chance of ranking #1 in search results.

Magento provides developers all the Java Scripts and CSS files, and then merges and compresses these files automatically. This option is accessible from the configuration settings. This allows the website to launch web pages much faster than its competitors, and in the users’ and search engines’ favour.

eCommerce schema markups

Website schema is the bridge between search engines’ crawlers and the website’s code. It helps the search engines understand complicated things and provides the most useful way for the user. For example, if there was a comparison between two products on your website, the scheme markup would help display them better.

Magento provides schema markups by default. This is the primary reason why products rank better on a Magento website. Schema markups optimised products are also shown in the snippets of SERP results. This is where most customers make their decision to buy a product.

Customised page titles

Page titles are the most important factor which helps users to purchase a product. When a product page is shown to a user in SERPs, the blue page title marks the heading. Magento provides developers an opportunity to optimise these page titles the best way which suits the user.

Also, often product titles on product pages can be very similar to other products. This happens when there are multiple types of the same product, especially if they differ in size or colour. This information can’t be shown in the title of the product, but you can solve this problem by customising the product title. Other platforms won’t let you change the titles of the product pages.

Magento and mobile phones are good friends

Most users accessing websites nowadays use their mobile phones. So websites have to be mobile-friendly in order to compete in SERPs. If a website isn’t mobile responsive, the bounce rate increases. Increased bounce rate is the reason why most websites don’t function properly despite having good SEO.

Magento provides a user-friendly eCommerce website for the users which is also easy to develop for the developers. Though Magento developers are rare, and even if you find a good Magento developer, they would take some time to develop the website. Still looking at the pros, a one-time development of a Magento website can provide you with long-time scalability.

About the author

Usman KhanzadaUsman Khanzada is a Digital Marketer at FME Extension Dubai having good experience of about 3 years in this field. He is passionate about Digital Marketing, Entrepreneurship, and the web in general. He loves to learn new things related to Technology and if you have anything in mind, reach him here at muhammadusmanghani16@gmail.com

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