Why bloggers should hire a VA in 2021
A guest post by Regina de Rosario.
We are connected to the internet now more than ever. We manage our daily tasks online: getting groceries, doing bank errands or maintaining social relationships. And we consume a great deal of content along the way.
Content and storytelling make the digital world go round. As a blogger, you’ll be familiar with telling stories to carve your niche in the digital space. And as we experience frequent content overload, your blog’s content creation strategy has never been more valuable.
However, a successful blog means much more than unique and meaningful content. As well as writing, bloggers have to cope with other technical abilities, such as maintaining and promoting the blog, communicating with potential collaborators, and managing records. This is where a virtual assistant (VA) can come in.
It’s easy to hire a VA as someone who renders services on a remote basis. They are usually independent contractors who provide technical, administrative, creative, or business development-related support to their clients. Hire a VA to take care of the nitty-gritty aspects of your blog, allowing you to focus on the things which matter most to your blog or business.
Should you hire a VA? Here are a few reasons to consider:
Be more productive and work more efficiently
Blogging is mainly creative, relying not only on generating ideas, but also executing them effectively. But unfortunately, in between, there are other smaller, mundane tasks which can, at times, distract you from the bigger picture.
A VA is perfect for taking over such duties. This includes handling and filtering your email correspondences, attending to inbound calls, backing up your data, and keeping records of your transactions organised. A VA provides structure and focus, which helps you to efficiently accomplish tasks and improve your productivity.
Hiring a VA will benefit your content
I suspect you began your blog because you had ideas to share. But blogging doesn’t stop at content creation, it is important to prioritise your blog’s upkeep and growth as well.
While a VA can be adept at handling administrative or technical tasks, they can also help improve your content. They could generate ideas, do market research, edit and optimise your posts, and even produce graphics and find suitable imagery. A VA can help take some (creative) weight off your shoulders.
Save money and cut costs
There’s a reason why many businesses turn to VAs when they want to scale up while staying cost-effective. Since VAs are flexible, their offshore set-up allows companies to significantly reduce their operating costs.
There’s no need to spend money on workspace rentals or equipment. They save on internet subsidies versus internet subscriptions. Also, since VAs typically charge clients by the hour, businesses only pay for the actual work done, which doesn’t always amount to a total of eight hours each day.
You might feel to hire a VA would incur unnecessary costs rather than doing all the work yourself. However, understanding their benefits means this will be a reasonable investment in the long-run.
Select the most suitable person for your blog’s needs
The best thing about working with VAs is the flexibility of the set-up. There’s no need to go through the burdensome recruitment and training process; you would only have to hire a VA with the right skill set for your business needs.
Work out whether you only want someone to focus on marketing, social media updating or help provide analytics. Once you’ve realised this, you’re guaranteed to find the perfect person with the right skills, no strings attached.
You blog will grow once you hire a VA
A virtual assistant provides multiple solutions, from managing the most mundane tasks to making value-adding contributions. If you’re looking to grow your blog or business in a highly competitive, highly saturated field, a helping hand can give you just the boost you need.
About the author
Regina de Rosario is from Booth & Partners. With a solid background in conducting interviews with multiple candidates to identify the one with the most potential. Hired over 100 applicants for positions in dozens of industries and campaigns, at levels ranging from interns to upper-level management.
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