There are plenty of articles on the web on how to write a blog post, but these are not necessarily suitable for a beginner blogger. They may be written with that intention, but usually I find unnecessary items are inserted which only cause confusion.
The trouble is, many blogging experts get bogged down with technicalities, which are not of immediate concern to the beginner blogger. All that is really needed to know are a few basic facts which are generally skipped over.
Ok, there are some elements which need to be listed when writing about how to write a blog post, but the emphasis is usually all wrong. I am a little worried about some of these which I have mentioned here, but if they are too much, just by-pass them.
Here’s an infographic on how to write a blog post for beginners:
And here’s some code you could paste into your own posts (via the text mode) if you want to share this Infographic with your readers.
What are your readers interested in?
At the end of the day, if your readers aren’t interested in what you write about, your blog post won’t get read. This probably arises because you haven’t properly studied who your readers are, and what sort of subjects they are interested in.
There are many bloggers who are happy to write for themselves, or on their chosen topic, regardless of what their audience thinks. But remember, a blog without readers will soon be a dead duck. And it can be quite soul-destroying to receive very little feedback.
How do you go about finding suitable subjects for your readers to read? Look at other like-minded blogs on similar subjects to see what they post about. Analyse how they address their readers and what response they get in return. Work out which material would be relevant to both you and your ideal readers.
What do people search for?
Advance warning: this is a technical part of how to write a blog post. It is about headlines. Now I’m sure you know you need to write a headline which attracts your readers to click on it and read the post. But there is also another headline which needs to appeal to the search engines.
Each headline, however, needs to contain a suitable keyword (or keyphrase). This should be associated with what people are searching for, ie what they are typing into the search engines. Getting this right is what makes or breaks your post’s success with both identities.
I focus first on writing a headline for my readers. Then I attempt to find a keyphrase which matches my topic and doesn’t have too much competition. This is slotted into my headline to make sense and to resonate with my readers. The search engine optimisation headline doesn’t get so much attention!
What kind of post is most suitable?
The kind of keyphrased headline used will determine which sort of post you will write. Your post could be a ‘how-to’, a ‘listicle’, provide usable tips, be a must-have guide, offer a controversial opinion, compare pros and cons – the varieties are endless.
Whatever you decide, it is necessary, along with plenty of research, to break-down your chosen topic into small, bite-sized chunks. This is to make it both easier for you to write, and once you’ve finished for your readers to understand.
Here is a chance to think about suitable subheadings, which can act as a guide to forming your content. Place ideas within bullet-points under each subheading to ensure nothing is missed out, and that they make sense as the post progresses.
Write what your readers want to read
When you write your first draft of your blog post, focus only on your readers. Your purpose is to entertain, educate or inspire them. Write as if you are transcribing what’s in your head, or as if you are having a conversation with them.
In this instance you needn’t worry about the keyphrase you have been using for your headlines, unless you are already an expert blogger and know how to write a blog post. You can insert this into your content later.
Just get everything down to make sure it has been included, you aren’t repeating anything, you are adding sufficient value and you are answering questions or solving problems. Remember you should be aiming to satisfy your readers’ curiosity stimulated by your headline.
Use images to increase the interest factor
There is nothing more off-putting to a reader than a wall of text. This is because the majority of visitors to your blog tend to skim-read your post first to see if it matches what they are looking for. You need to make it easier for them.
Adding images to your post helps to break up this text, along with the subheadings. Images can also explain your ideas and topic in another way from just words. Adding other visual elements, such as infographics or videos, also help with reader comprehension and engagement.
Your images need to be properly optimised for your blog. Limit the resolution to 72dpi, reduce the size to fit the screen, make sure they are totally relevant to your post’s subject and remember to add a descriptive alt-text behind them with your keyphrase.
Make your post more searchable
Advance technical warning #2 for how to write a blog post: time to use that keyphase. You’ve already placed it within your headline, now it needs to go into your content. There are strategic areas to put it to avoid over-stuffing, which isn’t tolerated by the search engines.
The best places are in the first paragraph, somewhere in the middle and in the final paragraph. Ideally the ratio is about 1%, which is extremely manageable. As well as in the alt-text behind your images, it could go into your image captions and at least one subheading.
The other places are if you have an SEO plugin installed in your blog. Remember to use your keyphrase when filling in the specific fields for your SEO headline and your meta-description. And the permalink or URL of your post should also contain your keyphrase.
Are you really ready to publish?
After you’ve written your first draft, you really need to edit it! I am sure there are very few bloggers who can write a fully-formed post in one go. The first thing you should do is read it carefully all the way through, and out loud if you can, as this will show up poor performing phrases which fail to flow coherently.
As well as checking your spelling and grammar, make sure your vocabulary is suitable for your readers. Avoid going over their heads with jargon or corporate speak, or even undermining them by not meeting their intellectual level. You need to resonate by being similar to them.
Another factor is having short sentences and paragraphs. Long, winding phrases mixed up in never-ending paragraphs are difficult to read. I know I am guilty of this in my posts, but at least they are reasonably readable!
Let’s get your post read!
Yay, you have pressed that submit button! Well done on publishing your blog post. However, your work hasn’t finished, there’s still more to be done to promote it to let your readers know and place it in front of a new audience.
If you follow an editorial calendar, you will know the best time to publish to catch your readers online. Publishing consistently maintains your readership loyalty both within social media and to your regular subscribers to your RSS feed and feed-readers.
If you have a newsletter list, let them know when you publish a post. Use your social sharing buttons to place your post onto your social media profiles, and remember to introduce them when you do so. Also keep in touch to reply to any comments or engagement you receive as a result.
What’s your take on how to write a blog post?
I know everybody has their own take on how to write a blog post. What is yours? Is there anything I have missed out? Have I explained things adequately? Are you confused by anything I have said. Do you disagree with my approach?
There are these wonderful things called comment boxes. Use them to let me know what you think. And not just on my blog, but on other blogs within your subject, niche or industry. This is a great way of creating relationships with other bloggers, so you can learn from them how to write a blog post and improve.
Also if you have any experiences, stories or valuable tips relating to how to write a blog post you would like to share with me and my readers, please let me know in the comment box below. We would love to hear from you.
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