How you ought to write a blog post
Blogging is not for the faint-hearted. It may be considered something to hide behind, especially if you prefer to write rather than stand up and talk (I used to be like that), but then the danger is your blog becomes stilted, too perfect, too precise.
When I first started blogging and article writing, all those years ago, I was insistent my writing should be the absolute best. I took hours over it, rewriting and changing it, looking up alternative words and fussing over the syntax. And in the end it wasn’t all that good after all!
Then I relaxed, and wrote down whatever came into my head. It made it so much easier to write a post, and I like to think it showed more authenticity in my subject matter. The answer is to become more open and transparent in what you write, and I reveal little quirky bits (which I really should regret) in order to show up my personality(?)!
The idea is to try and get inside your readers’ heads, and think like they think. Don’t sound too intelligent, blogs aren’t meant to consist of academic thesis or much laboured articles. If you don’t understand your readers, do some simple research (it needn’t be complicated or expensive) or even just ask them – what do you want me to write about?
Hang out where your readers are. Immerse yourself in their environment, ask the same questions, wallow in their predicaments, gather this information together and then formulate the solutions. Once you’ve found out what is wanted, write about it in your posts.
What kind of readers would you prefer? Find out what other blogs are they reading, and then comment on them, to draw attention to yourself and your blog. What discussions forums do they frequent? Contribute your opinions or begin a new discussion, post up one of your blog posts and ask for comments.
Be enthusiastic and sympathetic to prospective readers and they will eventually come round to you, especially if you write the kinds of posts they want to read.
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