New Instagram features

New Instagram features and updates for marketers in 2024

A guest post by Karen Hamada. 

In the expansive world of social media, Instagram emerges as a vibrant playground to craft strategies for marketers. It’s not just a platform; it’s a dynamic landscape. It keeps unveiling features tailored for marketers aiming to make a lasting impression.

Join us on this exciting journey as we unveil the top Instagram features designed explicitly for marketers. These features are made to elevate your game and engage your audience on a profound level.

Top Instagram features for marketers

Here is the list of the most important Instagram updates for marketers:

1. Reels rule the roost: your golden ticket to Instagram fame

Hold onto your hats because Reels are stealing the show! With cool features like Templates, Remixes, and easy sharing from other apps, Reels are now the hottest thing on Instagram. Forget optional – if you’re not rocking Reels, you’re missing out on the marketing party! Now, you can download the reels using tools like Instagram Video Downloader.

2. Meet Notes: where short and sweet steals the spotlight

Say hello to Notes – your new storytelling buddy! Share quick text updates that pack a punch. Perfect for surprise announcements, sneak peeks, or just your random musings. The best part? Notes pop up in the Stories bar, ensuring your audience doesn’t miss a beat.

3. Channels: your VIP pass to deeper connections and cash flow

Step into Channels – the VIP lounge for creators and brands! Share exclusive content, host live Q&As, and even offer paid memberships. It’s not just engagement; it’s a golden ticket to boosting your bank account.

4. AI Stickers: add a dash of fun to your stories and DMs

Get ready to jazz up your Stories and DMs with Instagram’s new AI-powered stickers. Think fun effects, quizzes, and polls – the perfect recipe for an engaging audience experience.

5. Verified ticks for purchase: because trust comes in blue

In a daring move, Instagram lets you buy that coveted blue tick. Controversial? Maybe. Game-changer? Absolutely. Build trust and authenticity with a verified badge – your passport to be legit.

6. More goodies in the bag: updates you can’t ignore

  • Desktop scheduling ease: Now, you can schedule your Instagram posts directly from your desktop, making post management smoother. This feature simplifies content planning and publishing, offering a more seamless experience for users navigating Instagram from their computers.
  • Enhanced analytics experience: Dive into a more detailed analytics experience on Instagram. Uncover deeper insights into your performance, empowering businesses and content creators to make well-informed, data-driven decisions. This is a valuable tool for optimizing content strategies and boosting overall engagement.
  • Competitive monitoring advantage: Stay ahead in the social media game by keeping an eye on your competitors’ Instagram activities. Understand their content, identify trends, and adapt your strategies accordingly. This feature provides a competitive edge in the ever-evolving landscape of social media.
  • Profile pictures zoom-in feature: Enjoy a practical upgrade that allows users to zoom in on profile pictures. Though it may seem small, this user-friendly feature offers a closer look at profile details and aesthetics, enhancing the overall Instagram experience.
  • Location tags in Notes: Boost visibility and engagement by adding location tags to your Notes. By providing additional context and information about the locations associated with your content, you can drive more traffic and create a richer experience for your audience.
  • Community building with group profiles: Create a stronger sense of community by introducing group profiles. This feature lets users collectively curate content and engage in discussions, fostering a more communal experience for both creators and their audience.

Pro tips for ruling Instagram in 2024

  • Embrace the new stuff: Don’t be afraid to try out the latest features on Instagram. Exploring new tools keeps your profile fresh and aligns it with current trends. Stay curious and incorporate these updates into your content to keep things dynamic and engaging.
  • Quality over quantity: Focus on creating visually stunning content rather than churning out a high volume. Strive for posts that capture attention with their visual appeal, making your profile stand out. Quality content not only attracts but also retains a more dedicated audience, contributing to your brand’s uniqueness.
  • Tap into analytics: Make use of Instagram analytics to guide your strategy. Data-driven decisions are crucial for understanding your audience. Analyze metrics like engagement rates and demographics to continually refine your content. By delving into analytics, you gain insights that help tailor your approach and enhance your Instagram presence.
  • Stay the course: Understand that success on Instagram takes time. Be patient and consistent in your efforts. Building a strong presence is a gradual process, akin to Rome not being built in a day. Stay committed to your content strategy, engage with your audience, and adapt based on analytics. This steadfast approach leads to sustained growth and success over time.

Ready for Instagram’s hottest features in 2024?

Instagram unfolds these features as tools for marketers to amplify their presence. As you navigate the ever-evolving social media landscape, weave these tools into your game plan. Elevate your content, engage, and make a lasting impact. Your journey to marketing stardom starts NOW!

About the author

Karen HamadaKaren Hamada is a senior marketing manager at a reputed e-commerce company based in Australia. She is also a part of the team of experts at, where she offers marketing law assignment help to students on request.

Alice Dec 2023 paper background
Alice Elliott

Alice Elliott (aka the award winning Fairy Blog Mother) has been helping bloggers understand about blogging for two decades.

She has also been scrutinising the benefits of commenting on blogs and social media for both individuals and businesses for a decade.

She offers web design with empathetic encouragement and understanding.

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