7 reliable Internet marketing strategies to grow your business

Internet marketing strategies

A guest post by Kenneth Sytian. 

There’s no doubt about it. Digital marketing, or internet marketing, is crucial to your success regardless of your industry.

Internet marketing strategies help us see what customers want. Because of the wealth of data, tools, analytics, and software, it’s easier to see online customer behaviour and cater to it. It has allowed businesses to stay at the forefront of their customers’ minds.

When implemented correctly, it allows you to target and reach more customers, classify new ones, boost sales, and achieve lasting growth.

So now, let’s dive into the best Internet marketing strategies you can use to grow your business. These strategies will help you get started the right way:

1. Invest in web design

Many people don’t think of web design as a marketing tactic. However, it can also affect the amount of time and attention users spend on your page.

At Sytian Productions, we always tell clients that their website is the centre of all your Internet marketing efforts. So, if it isn’t engaging, easy to read, and hard to navigate, you’re still bound to lose customers. How much time you’ve spent developing your Internet marketing strategies, it doesn’t matter.

If you don’t have the design skills, you can work with a web design company that will help you create a modern, mobile-friendly, and professional-looking site.

2. SEO within Internet marketing strategies

If you sell car accessories, you want your product to appear on top of search results when people search for it online. Because chances are, people will choose sites that are listed first.

If you want users to see your site when they look up a particular product or service that you offer, then you need to have a tailored site.

SEO can be complex, and best practices are constantly changing.

However, here are a couple of SEO strategies:

  • Making a great user experience
  • Tailoring it for mobile
  • Optimizing for voice search
  • Creating high-quality content
  • Using the right keywords in the proper places
  • Using relevant backlinks

3. Pay-Per-Click advertising

With PPC, you can bid for placement in search engine sponsored links for specific phrases and keywords. If you have the highest bid for a given keyword, your ad will show up on top of organic search results whenever users type a particular keyword on the search bar.

One of the most significant benefits of PPC is that your ads can send relevant, qualified traffic to your site the minute they’re clicked to go live.

PPC is also more cost-effective since you’ll only pay when people click on your ads. You’ll avoid wasting money on trying to reach out to people who aren’t even remotely interested in your products and service in the first place.

Using PPC, you can also build remarketing ads as part of your Internet marketing strategies to allow you to reach people who have shown an interest in your products and remind them what they searched for on your site.

4. Start blogging

Blogging is perfect for any Internet marketing strategies. You can start blogging, incorporating new keywords to your posts, and optimising your search engine strategy.

Moreover, your blog should be a platform wherein you offer advice, share bits of information, and connect with your target audience. If you want to build a lasting relationship with your audience, then a blog is an excellent way to do that.

5. Go personal on every effort

Whether using your customers’ first names to address them, suggesting similar products, or sending local deals, being personal always stands out. Highly personalised emails generated higher transaction rates than generic emails.

Being personal with your customers means using a conversational tone as much as possible. Users are more likely to respond if your messaging is more human-like than some generic spiel. You can also incorporate a live chat or interactive quiz feature on your site. Doing so makes the user experience on your site much more personalised.

Highly personalised content will also help your business stand out from the rest of the pack.

6. Email marketing

You probably think that email is dead, but email marketing lets you enjoy the highest ROIs. In fact, according to data by Constant Contact, for every dollar that you spend on email marketing, you’ll see a return of $42.

But buying a contact list and sending email blasts won’t let you achieve the highest ROI. Instead, you have to send valuable content your audience wants. This allows you to nurture relationships and build trust with them. It also lets you convert those contacts into paying customers.

7. Social media marketing

There are a sea of social media platforms available in the market today, each offering you several features and best practices. Fortunately, you don’t have to maintain a social media presence in all of them. You have to choose one or two that you think are right for your business and the people you cater to.

By regularly posting excellent content, engaging with your followers, and analysing results, you can use these platforms to build brand awareness, drive traffic to your site, and boost sales.

To enhance the impact of your efforts in social media, you can also add social media advertising to the mix.

How reliable are your Internet marketing strategies?

So there you have it. Those are some of the best ways to market and grow your business online. If you want to stand out from the rest of the pack, make sure that you follow these best practices.

Moreover, you should always be prepared to adapt to these changes into your Internet marketing strategies and constantly evaluate your business’s needs if you want it to succeed. Good luck!

About the author:

Kenneth SytianKenneth Sytian is a professional website developer in the Philippines. He is the owner and CEO of Sytian Productions. Kenneth has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and influencer in the industry of web design and development in the Philippines.

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