4 key marketing areas you should focus on

key marketing areas

A collaborative post by Joseph Peake.

As your business grows, you will start to recognise the key marketing areas you should be focusing on.

However, understanding them and taking appropriate action are two different things entirely. It can be challenging to know which key marketing areas are best to increase your budget for and which ones are not worth the bother.

It’s reasonable to consider allocating more of your budget to the digital side of marketing to achieve a digital transformation. Have a look below at some of the key marketing areas you should consider:


Most consumers use mobile devices to access their information. Therefore it’s more relevant to focus on a proportion of your marketing purely on mobile optimisation.

Your marketing strategy should make a conscious effort to ensure your marketing is in line with not only your long term goals, but for mobile and tablets users too. This means incorporating the use of a responsive website which responds to different screen sizes.


Essentially any business with an online presence (and you should see as a priority) should have content which is relevant, useful and targeted to your audience.

Having good quality content for your website, social media platforms and newsletters will lead to more reliable traffic and a stable flow of profits. If you’re unsure about creating content, you can always use a digital marketing company and outsource your work.

When creating content to boost your digital presence, it’s essential to make sure it is consistent and of good quality.

Social media

Today’s world connects with your customers by marketing through social platforms such as Twitter, Instagram, Pinterest, and Facebook.

If you aren’t already on any of these, you are seriously behind your competition. Social media is no longer a choice when it comes to marketing. Now it’s more about choosing the right platforms to work with.

If you’re not succeeding with Facebook, but getting good results from Instagram, then this social platform is the one for you. Remember every business is different.

Data analytics

It’s more important than ever to keep track of how your marketing is performing. This allows you to make sure it works properly and allows you to make changes if necessary.

Whatever the size of your business, tools such as google analytics help improve and visualise your performance, and how people interact with your content. You can also monitor web traffic from the various digital key marketing areas you’re using, like social media, affiliates or newsletters.

If you come across any particular ones which perform well, it may be worth investing more time and effort in them.

What are your key marketing areas?

I’ve offered you just four key marketing areas to consider, but there are more. Can you tell me which other areas should have made their way onto the list? Please share them in the comments section below, we would love to hear from you.

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