9 ways blogging will kickstart your startup
Guest post by Mary Jones.
Gone are the days when only a few business holdings monopolised the market. Today we live in the era of specialisation, where the consumer controls everything.
Brands are going global, venturing online to expand their visibility and reach. Anyone with an idea and an internet connection can start a blog and build a substantial presence from scratch.
Simply shifting your business online would not make much of a difference, though. You need to also offer valuable, credible content to the consumer and earn their trust.
This is where blogging comes into play. It is a simple, effective and easy way to get more views and kickstart your startup with a much-needed boost. Read on to know more about how blogging helps;
Attract more views
Blogs are the best way to get more views online. It is an organic and holistic method to attract more traffic to your website.
Small-scale ventures and growing startups that post frequently have better chances at getting more views. The trick is to post consistently and post quality content. If you want to kickstart your startup, you cannot compromise on either of these two aspects.
You can even build a substantial social media presence with blogs. Share the content across platforms like Facebook to engage more viewers. Blogging works wonders for companies that want to widen their contacts and get in touch with the big shots of the market.
Offer value to the reader
Writing more blog posts keeps the reader interested and informed about the services you offer. Over time, blogs have become more than mere journals. People no longer associate blogging with casual content creation.
Blogs as an asset are vital to kickstart your startup, providing value to the existing audience base and also generating more leads. The latest blogging tools also ensure absolute online protection and cybersecurity, adding on to its credibility.
Improves page ranking
Blogging also has a massive impact on your page ranking and SEO. SEO (search engine optimisation) is more than just sprinkling a few keywords here and there in your content.
You can have the most fetching content, but it goes down the drain if not marketed well. Search engines like Google and other platforms have a screening process to check the readability and relevance of what you’re posting.
Blogs that adhere to the SEO checklist have better chances of being featured on the first page of the search results.
Better engagement
Blogs give you a better chance of getting noticed online. Visitors can be kept informed about the company, its core values, purpose and the services offered.
People use blogs to share and talk about other titbits of information affecting the industry. You don’t always have to post strictly about your business.
Blogs allow you the flexibility and freedom to tap into the latest trends of the industry. It gives you the space to interact with your readers and understand their take on the subject.
Established brand presence
Blogging gives your brand the voice and tone it needs sets it apart from your peers. It gives you substantial opportunities for effective content marketing and advertising.
Businessman can convey the fundamental policies of the brand interactively through their blogs. These become more approachable as you can beautify the interface with pictures and videos.
The more blog posts you publish; the more engagement you get online. This is a boost to kickstart your startup which wants more views and traffic on their website. Good quality content will always be in fashion, provided you present it well.
Opportunities for monetisation
Blogs come with CTA buttons, newsletter options and other integrations to collect crucial information about the visitors. If the reader is interested in your blog and wants to check out more of your work, then they can subscribe.
Email marketing gets a big boost from blogging. Marketers can now send out posts to readers who are genuinely interested in your brand. This saves you a lot of time and trouble.
Wider reach to kickstart your startup
Blog posts are it more comfortable to consume than lengthy articles and research papers. Also, blogs can be shared across multiple platforms to get more engagement from readers.
Many new blog building platforms come with advanced tools that enhance your visibility. Blogs these days are optimised for different screen sizes and devices as well. People can now access your content on their smartphones, laptops, tablets etc. with relative ease.
It’s easy to establish a social media presence by connecting your social media profiles to the blog posts. Customers can now reach out via these links and contact you directly on your account. It is a quick and hassle-free way to kickstart your startup if you want to go global.
Credible feedback
Blog posts work wonderfully as conversation starters. If you enable comments, you will receive feedback left by the readers. And you might even get ideas about your future posts as well. Feedback gives you better insights into what’s working, so you have a basic idea about the customer preferences and trending topics in the market.
Commenting is also a holistic and smart way to get constructive criticism. Readers can now reach out to you about any improvements or changes they desire. Any complaints and grievances with the brand can be addressed here as well. Blogs also have the provision of filtering out comments and highlighting positive feedback.
Better grasp on customer metrics
Blogs don’t just give you access to customer feedback, but also other valuable analytical data. By checking the number of views each blog post gets, you can also figure out the market of your content.
Integrating analytical tools allow developers to determine the demographic that the content attracts. It gives a face to the reader base. You now have access to the peak traffic hours when there is maximum engagement. Posting your content during those hours would account for better success.
About the author
Mary Jones is the co-founder & editor-in-chief at TopMyGrades, which focuses on Content Marketing Strategy for clients from the Education industry in the US, Canada & UK. Mary has conducted a series of webinars for AssignmentEssayHelp . She has extensive content editing experience and has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.
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