4 lead generation tools to grow your business in 2021

lead generation tools

A guest post by Michael Wirth. 

Lead generation isn’t easy. In fact, 61% of B2B marketers believe that high-quality lead generation is their biggest challenge.

But with the right tools and tactics, you can fill your funnel with qualified leads.

This post isn’t an overwhelming list of hundreds of different types of software for lead generation. It’s a list of four tools that can help you collect leads, identify new opportunities, and contact key decision-makers.

Using these lead generation tools, you can create a list of target prospects and kickstart your lead generation campaign.

Let’s dive in.

What are the best lead generation tools to find B2B Leads?

The best way to find quality leads is to create buyer personas. Detailed buyer personas guide your inbound and outbound lead generation efforts. When you know who your ideal customer is, you can compile a list of prospects which share similar roles, characteristics and pain points.


LinkedIn is THE platform when it comes to B2B lead generation. If you sell to other businesses, you need to be using LinkedIn.

Here are a few stats which show why the platform is such a powerful tool for lead generation:

  • 80% of all B2B social media leads come from LinkedIn
  • LinkedIn users have 2x the buying power of the average web audience
  • 80% of users drive business decisions at their company

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a really useful tool which can take your B2B lead generation to the next level. It helps you to pinpoint your ideal prospects and gain insights into your target audience.

You can use this information to inform your content marketing and publish quality posts tailored to your buyer personas. This will help to position you and your company as an authority and thought leader in your niche.

The advanced search feature enables you to search for leads and companies which are a good fit for your business. You can also get customised lead recommendations and save prospects directly in your CRM.

You can also connect and engage prospects with personalised outreach. When you sign up to LinkedIn Sales Navigator or become a LinkedIn Premium member, you can send InMails. These are personalised messages delivered directly to prospects’ inboxes, even if you’re not connected on LinkedIn.

Bonus Tip Before You Get Started

Optimise your LinkedIn profile. As humans, we judge a book by its cover. It’s essential to have a presentable, adequately filled-out profile with a clear, professional headshot. Think of your profile as an elevator pitch. It needs to make a good impression.


LinkedIn Sales Navigator starts at $59 per month, with InMails costing up to $0.80 per message.

2. Lusha

Lusha is a simple and super effective data enrichment as well. It helps you find email addresses, phone numbers, and social media profiles of prospects.

All you need to do is navigate to a prospect’s profile on LinkedIn or Twitter and open the Lusha Chrome extension to see detailed contact information.

It’s an effortless and straightforward way to get contact information for prospects. You can save hours of time searching for contact details. Rather than sending your emails to generic inboxes, you can contact prospects directly.

There’s also an API version which allows you to pull contact details from business websites, not just LinkedIn and Twitter. You can integrate Lusha with Gmail, HubSpot, Salesforce, and other email services and CRMs.


The free version of Lusha offers five credits per month. Paid plans start at $29 per month for one user + 50 credits and range up to $149 for up to 10 users + 500 credits.

3. Intercom

While Lusha collects data from third-party websites, Intercom is a tool for lead generation on your website.

You can convert website visitors into leads using customised chatbot messaging. Intercom can engage visitors, gather prospect information, and forward users to the appropriate team member.

Intercom can also be integrated with your CRM and website analytics tools.

Messaging can be customised according to time on site, page views, and other website metrics. You can also create workflows that qualify leads before scheduling a meeting or passing them on to your sales team.

Intercom can improve efficiency while enhancing website user experience and boosting customer satisfaction. According to Accenture, 57% of executives believe chatbots bring significant ROI with minimal effort.

There are also detailed analytics features which enable you to see how visitors engage with your chatbot. You can also access an extensive knowledge base and help desk to help you get the most out of the software.


Pricing starts at $59 per month and can vary depending on the functionality you need. Most businesses will require a tailored package to access the more advanced lead generation features.

4. Hunter

Hunter is a powerful data enrichment tool. It allows you to find and verify prospects’ email addresses and contact information.

You can use the Domain Search feature to find all email addresses associated with a business website. When you’ve identified the domain of a potential client, a quick search on Hunter can provide contact information for key decision-makers.

You can filter results according to department and see the sources of the contact information. Hunter also pulls the LinkedIn profiles and Twitter handles of prospects.

There’s also a “Hunter for Google Sheets” extension which allows you to manage your lead data without switching between tabs.


You can use Hunter for free and conduct up to 50 searches per month. Paid plans start at $49 for 500 queries up to $399 for a tailored Enterprise plan.

Are you ready for these lead generation tools?

These are the best lead generation tools for 2021. The right tools for your business will depend on your budget and strategy.

Even the most advanced software and technology won’t make an impact if you don’t have a well-planned strategy to guide your efforts. That’s where Ogno can help.

If you’re looking to fill your funnel with qualified prospects and keep your sales team happy, get in touch with our team of experts here at Ogno. We know how to get your business found online, and more importantly, in front of the right eyes.

About the author

Michael WirthMichael Wirth works for Ogno, a Berlin based digital growth agency that focuses on search engine optimisation, PPC and brand enhancement. He writes engaging and insightful digital marketing content that is easily applicable to the reader.


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Please let us know what you thought about this post:
  • LinkedIn is the best tool for b2b business. It gives us a chance to reach our target audience and their insight effectively.
    Thanks for sharing this!

    • Thank you LamThanh for your comment. Yes, LinkedIn is good for finding suitable business contacts to create a professional relationship with through commenting and engagement.

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